CAREER CENTER

Essential Functions: Develop and maintain promotional and advertising services to further programs and operations as wellas to assist external client business relationships which, in turn, support the operational goals of aSchool, College, Division or Center/Institute at the University. Work activities require the applicationof specialized skills which can be acquired through a combination of job related training and on-the-jobexperience. Research, identify and solicit prospective external clients through interface with outside firms, organizations and businesses. Plan and develop presentation materials orienting clients to functional and/or unit area services and operations. Prepare and render demonstrations illustrating unit services and capabilities.

Plan and coordinate promotion activities. Organize conferences and produce promotional materials and publications to develop client base. Develop marketing strategies and action plans for the purpose of identifying a target group. Prepare promotional materials, information brochures, handouts and guides outlining unit services, programs, operations, activities and processes. Provide resource library of supplemental materials pertaining to public sector teaching or research institutions and/or organizations.

Serve as information source providing direction and leadership to client and outside business groups and professionals on unit services, policies and procedures. Respond to requests for general and specific information. Conduct one-on-one consultation sessions explaining internal processes.

Oversee, set-up and maintain an internal computerized database of new and potential clients for the purpose of matching government contracts to individual client interest. Maintain records and prepare reports or analyses on operational activities.

Assist in the development of business plans and action plans to ensure client financial base and resources are secure. Interact with appropriate University personnel and external professionals forecasting and monitoring budget initiatives.

Perform related work as assigned.

Qualifications: Graduation from an accredited college or university in business administration, marketing, public relations or related field or an equivalent combination of education and/or experience.

Reasonable knowledge of and experience in small business development preferred.

Some sales and/or marketing experience preferred.

Some knowledge of graphic design preferred.

Some knowledge of and experience in developing business plans and marketing strategies.

Some knowledge of and experience writing and developing promotional materials, informational pieces and brochures.

Excellent oral and/or written communication skills.

Ability to communicate effectively with others.

Some knowledge and experience with database management.

Some knowledge of the various software package (e.g. CBD Pronto).

Typically, incumbents have held intern or co-op positions in the field of marketing, public relations or advertising.