Overview The Associate Vice President of Marketing at the University of Minnesota Foundation (UMF) is responsible for providing a wide variety of marketing services to the enterprise including developing and implementing marketing plans that drive results to meet our engagement and development goals. Our marketing plans and programs vary depending on the needs of our partner, market opportunities, and their potential to generate investment in the University of Minnesota. To be successful in this role, the AVP of Marketing must have demonstrated success in strategic planning, marketing insights, and account management.
We are looking for expertise and leadership in the following key areas:
Strategic thinking – deep experience leading the development and execution of marketing plans that leverage data insights, drive awareness, business growth, and ultimately results.
Alignment – a reputation for building trust, gaining alignment and establishing productive relationships with internal or external clients as well as the willingness to be accountable for shared objectives. Ability to influence others and gain consensus with client groups with diverse opinions and competing priorities
Drive for results- ability to prioritize projects, manage business unit requests, and oversee the implementation of marketing plans and tactics to ensure that all efforts are fulfilled on time and within budget while meeting the expectations of our partners.
Account Management and Strategy
Develops effective integrated marketing plans and ensures successful execution of communications.
Leads a cross-functional team of stakeholders that help inform the development and delivery of marketing plans and programs.
Sets strategic direction for marketing plans that help guide the work of subject matter experts across the department.
Directs project timelines and budgets.
Ensures proactive communication with stakeholders, providing market research, recommendations, plans, project status, issues, barriers, or solutions.
Leads initiation of critical assets through creation of project strategy documentation that provides direction to channel marketing experts across the department.
Ensures communications and resources (including print, digital and multi-media communications) uphold brand voice and the literacy/cultural needs of the audience.
Develops competent working knowledge of internal marketing tools and platforms; to increase marketing productivity and improve the client experience.
Reviews metrics and reports on marketing outcomes and ensures positive return on a wide variety of marketing initiatives.
Establish rapport and maintain ongoing relationships with stakeholders to ensure satisfaction and that expectations are met.
Oversee the curation and creation of content that demonstrates the power of philanthropy to expand what’s possible across the University of Minnesota system.
Ensure editorial concepts and story content align with engagement and development goals.
Work effectively across a large and complex enterprise to establish key relationships, encourage content sharing, and recognize opportunities to advance fundraising strategies all across the University of Minnesota system.
Provide direction on a broad strategy for UMF’s content that ensures efficient use of production resources and effective multi-channel distribution.
Manage human resources to achieve departmental and Foundation objectives
Directly supervise, participate in recruitment, selection, training, coaching, and on-going evaluation, including provide timely and meaningful feedback.
Identify staff training and development opportunities and work with individual staff on professional development planning and procurement.
Contribute to UMF’s talent development culture by providing meaningful feedback to other Marcom team-members for professional development.
Ensure adequate cross-training is implemented and maintained for all critical functions.
Demonstrate commitment to valuing diversity and contributing to an equitable and inclusive working and learning environment (exhibit 100% of the time)
Continuous learning in diversity, equity and inclusion for oneself and team via training, podcasts, articles, etc.
Seek to explore and understand cultural differences and create a culture of belonging.
Develop and employ anti-racist practices and principles to accomplish work.
Advocate for employees of all ethnicities, genders, ages and backgrounds
Cultivate and develop inclusive and equitable working relationships with employees, colleagues, stakeholders, etc.
Strive to create a diverse, equitable and inclusive workplace when hiring, promoting, and offering career advancement opportunities
Bachelor’s degree in Marketing, Communications, Business Administration or related field is required.
At least 10 years of demonstrated success in the development and execution of comprehensive marketing strategies. Previous experience must include implementing marketing plans that demonstrate results; experience in gathering/interpreting needs from stakeholders to develop a plan that produces measurable behavior change; and experience reaching and engaging audiences through an integrated approach, including web, email, social media, print, events (in person and virtual), one on one conversations, direct mail, video and advertising.
Demonstrated experience working with clients on their business objectives.
Knowledge of fundamental and advanced marketing principles, and effective communications and education strategies to increase learning and engagement among a complex demographic that may include alumni, university faculty and staff, patients, scientists and medical executives.
Demonstrated success in leading and influencing cross-functional teams to be strategic and results-oriented in a tactical consensus-driven environment.
Exceptional interpersonal and written and oral communications skills.
Highly collaborative with great facilitation skills and leads by example
Proven ability to manage multiple projects/activities seamlessly under pressure and within a fast paced setting
Creative mindset and ability to think broadly and strategically
Significant insights to the complex operations of the University of Minnesota and/or M Health, Fairview.
Experience in issues management, public affairs and/or crisis communications.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.