Marketing and Strategic Communications Coordinator
University of California, Riverside
Location: Riverside, California
Type: Full Time
Salary: 64,400-93,200/ Yearly Salary
UC Riverside's Dining and Hospitality Services is currently recruiting for the Marketing and Strategic Communications Coordinator. Dining and Hospitality Services supports the global campus community by nourishing and delighting our student guests, faculty and staff with outstanding cuisine, cutting-edge menus and delivering exceptional customer service. The selected candidate will work daily with a team of committed professionals focused on "above the line" accountability and results! We are looking for accomplished professionals interested in continuing our cultivation of the latest trends in collegiate retail and residential services, promoting and shaping sound sustainable business practices. Reporting to the Executive Director of Dining and Hospitality Services, the Marketing and Strategic Communications Coordinator will lead the department with branding, marketing strategies and initiatives, and communication initiatives via social media, web, and print. Manage, coordinate, and executes department requests as they relate to web, print media, digital signage, video and social media; collaborates with Campus Business Services and University Communications. Supports a range of marketing and communication activities including campaign communications, targeted marketing programs, guest engagement satisfaction surveys, event advertising, campus promotional materials, direct marketing campaigns, website organization, content development, and support for video and photography. Coordinates and supports a department-wide integrated marketing program, including branding and identity, market research, and strategic message development. The budgeted hiring range for this position is $64,400.00 - $93,200.00. An assessment and work sample request will be required during the interview process. **As a condition of employment, you will be required to comply with the University of California SARS-CoV-2 (COVID-19) Vaccination Program Policy. All Covered Individuals under the policy must provide proof of Full Vaccination or, if applicable, submit a request for Exception (based on Medical Exemption, Disability, and/or Religious Objection) or Deferral (based on pregnancy) no later than the applicable deadline. For new University of California employees, the applicable deadline is eight weeks after their first date of employment.**
Education & Experience Requirements
Bachelor's degree in related area and/or equivalent experience/training.
Minimum of 5 years of related experience.
Experience as a journalist and/or working with trade journals for publications.
Experience with Adobe PhotoShop, Illustrator, or other desktop publishing/graphics software or programs.
Experience and/or knowledge of UC/UCR systems, policies, procedures, and regulations.
Experience in a marketing role within the food service and/or retail industry.
Experience with collegiate marketing and campus communications.
Valid CA Driver's License
Educational Condition Requirements
Works with management and clients to create, develop, and implement long and short term strategic communications plans and/or projects.
Responsible for creating annual marketing plans and strategies for both the department holistically and each restaurant/coffee shop/convenience store/catering operation within the Dining and Hospitality Services portfolio. Marketing initiatives should have a measurable impact on student satisfaction in our residential restaurants and a positive sales impact in our retail environments. Develops, creates, implements, and continually updates the marketing programs for Dining and Hospitality Services to ensure they are current and relevant. Assists in creating the vision and protocols for delivery of information while establishing and managing related budget and costs. Develops and implements a variety of market research techniques and concepts in consultation with departmental and campus partners, and researches best practices and methods to communicate strategic marketing initiatives. Participates in the planning, promotion, and execution of special events to promote Dining and Hospitality Services.
Manages comprehensive communications programs, including written, visual, digital, and electronic communications.
Identifies appropriate tools and methods supporting the development and management of Dining and Hospitality Services' communication programs.
Ensures production of high quality products that effectively deliver the desired message within budget and time constraints.
Creates, develops, and implements content for publications, advertising for print, media, web, email, social media, and electronic marketing. Participates in product or departmental photography, content development, and graphic design needs to produce required campaigns and marketing projects within given time-frame and defined budget. Works closely with management team to provide technical support and ensures that deliverables, goals, and objectives of each project are met.
Identifies specific communications needs and develops the content and process for organizational improvements.
Stays current in industry trends in order to implement new approaches or methods for reaching intended market audience within each business segment. Develops strong partnerships with Dining management to assist with unit specific needs such as Limited Time Offer (LTO) marketing, food signage, promotional marketing, special event marketing, etc. Studies and analyzes guest feedback through surveys and other guest feedback mechanisms to identify gaps in marketing, communication, and/or information. Develops strategy to positively address guest feedback in a long-term marketing/communication plan.
Advises and consults with departmental/college administration regarding all aspects of communications including developing strong communications strategies that effectively deliver the desired message, policy interpretation, and problem resolution.
Advises and consults with cross-functional departments to develop constituent-based communications strategies, including those specific to parents, students, faculty, staff, and event/conference attendees. Ensures maximum visibility and understanding of the Dining and Hospitality Services branding and services.
Seeks out magazines, trade journals, and online publications to write and submit timely articles regarding Dining, Hospitality & Retail Services.
Performs other duties as assigned; may include the oversight of student employees or interns to assist with marketing initiatives and/or distribution and management of print marketing.
Knowledge, Skills & Abilities
General knowledge of marketing and advertising principles and concepts.
Knowledge of a variety of the latest software applications and various computer platforms for effective communication and marketing plans.
Strong project management skills, excellent time management, strong attention to detail, and results driven.
Solid written, verbal, interpersonal communications, active listening and political acumen skills.
Ability to coordinate work, projects and services with multiple departmental managers/staff, campus partners and/or external entities.
Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans.
Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.
Knowledge and skills to advise and consult with management to ensure delivery of the desired message to target and/or broad general audiences.
Ability to establish and maintain exceptional client relations and partnerships. Ability to work collaboratively with diverse populations, internal and external constituents and agencies.
Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications.
Excellent communication skills in oral, written, and presentation format.
Ability to organize, independently prioritize, and manage a wide variety of responsibilities and projects.
Ability to perform studies and analyses from guest feedback/data through surveys and other mechanisms to identify gaps in marketing, communication, and/or information; and ability to develop effective strategies to address guest feedback in a long-term marketing/communication plan.
Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and/or health sciences.
Knowledge of location protocols and channels for communication internally and externally.
Special Requirements & Conditions
Hired candidate must successfully pass a background check through the DOJ and FBI prior to appointment start date.
Travel may include: occasional travel for university related business, professional development, conferences and meetings.
Must wear University issued ID badge.
Other Special Requirements & Conditions
Level of Supervision Received
Dining Services/Food Service Equipment (as necessary)
Standard Office Equipment
Bend : N/A
Sit : Frequently
Squat : N/A
Stand : Occasionally
Crawl : N/A
Walk : Frequently
Climb : N/A
Other : May require minimal bending, kneeling and squatting to perform photography, as needed.
Read/Comprehend : Constantly
Write : Frequently
Perform Calculations : Occasionally
Communicate Orally : Constantly
Reason & Analyze : Constantly
Is exposed to excessive noise : No
Is around moving machinery : No
Is exposed to marked changes in temperature and/or humidity : No
Drives motorized equipment : No
Works in confined quarters : No
Dust : No
Fumes : No
Other : May be exposed to environmental conditions common to those in a dining/food service environment.
UC Riverside's Campus Business Services is currently recruiting for the Marketing Manager. Under the direction of the Director of Campus Business Services, the Auxiliary Design Services Marketing Manager provides managerial support in the development and implementation of marketing materials and campaigns for Auxiliary Services and other campus clients. The Marketing Manager serves as a liaison and works collaboratively with all departments within Auxiliary Services along with clients outside of Auxiliary Services. Specific responsibilities include managing a wide range of communication activities in the development and production of publications, web content, social media, limited print production and strategic marketing plans. The Marketing Manager is responsible for directing the marketing unit, contracted vendors, and overall publications program to conform with University publishing policies.