Ten plus years of demonstrated success and subject matter expertise in brand strategy, brand marketing, media relations, communications, publications, and campaign execution. Bachelor's degree required. Master's degree in relevant discipline preferred.
Nature & Purpose of Position/Usual Duties:
Leads the University's marketing and communication efforts. Assists the President and President's Cabinet in providing expertise and leadership on university marketing and communication strategies and execution.
Primary Responsibilities (Staff Positions Only):
Member of the President's Cabinet. Serves as the University's Chief Marketing and Communications Officer, supporting the President and University on matters of strategy, tactical and operational communications. Develops and continually expands a broad knowledge and thorough understanding of the market trends and forces shaping the brand; drives the planning and implementation of a comprehensive strategic marketing and communications plan for the University that will enhance the University's position within its market and beyond. Provides strategic support to integrate marketing efforts, unify messaging, and advance the University's image. Serves as leader, adviser, and enabler for enhanced marketing and communications initiatives based on research and other data. Develops and makes the case for the marketing investment and budget; develops and establishes measurement standards for all marketing and communication activities including financial goals; measures and reports return on investment. Develops a robust digital strategy that deepens the University's engagement with priority audiences. Evaluates and advances existing digital and web initiatives. Provides central leadership for the University's website and ongoing support to build relationships among marketing, academic, administrative and technology departments. Performs other duties and projects as assigned by the President.
About Sam Houston State University
For more than 140 years, Sam Houston State University has been preparing students for meaningful lives of achievement. Its motto, "The measure of a Life is its Service," resonates among its 22,000 students, eight colleges and well beyond its historical roots through research, creative endeavors, service learning, volunteering and more.
SHSU is an inclusive institution whose mission is to provide high quality education, scholarship, and service to students. With over 90 bachelor degrees, 50 master’s, and 11 doctoral programs—including the nation’s first Ph.D. in forensic science, SHSU provides an exceptional college experience for every student: traditional or non-traditional; first generation; international; or online.
Service to self and others is paramount at SHSU and reflected in all university organizations and programs. In fact, the university was named to USA Today’s Top 50 in the U.S. for “commitment to civic engagement and global awareness,” in addition to being classified a "Community Engaged Campus" by the Carnegie Commission on Higher Education. This honor, bestowed to only 311 public institutions nationwide, acknowledges th...e university's significant commitment to service.
Sam Houston State University has a small town feel with large scale opportunities. Located in the Piney Woods region of East Texas, Huntsville provides area residents with a sense of community and belonging, although just an hour drive north of Houston.
SHSU is an Equal Employment Opportunity/Affirmative Action Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, religion, sex, national origin, age, veteran status, disability status, sexual orientation, pregnancy, or gender identity or expression. Sam Houston State University is an "at will" employer. Employees with a contract will have additional terms and conditions. Security sensitive positions at SHSU require background checks in accordance with Education Code § 51.215. SHSU is committed to promoting a campus culture that embraces diversity and inclusion. The University acknowledges and values our responsibility to cultivate an equitable and inclusive environment where students, faculty, staff, and community recognize the benefits of collaboration and mutual respect through diverse identities and experiences.
Member The Texas State University System