Director of the School of Continuing Education Marketing & Communications
Location: Providence, Rhode Island
Internal Number: 6844
Oversee the marketing and communications initiatives that positively influence SCE credit admissions, professional development enrollment, all stakeholder engagement, and school-specific events.
1. Create an overarching marketing strategy to develop and implement SCE-related marketing and communications content in all forms and media types, including all academic and non-academic initiatives/programs/events promotional materials. Lead, supervise/execute all promotional and communication campaigns for SCE multimedia, multi-channel marketing, and advertising for SCE programs, services, and other strategic and engagement initiatives deemed essential by the Dean. Coordinate website, digital marketing, and promotional items for internal and external meetings and events. Collaborate on admissions and recruiting work for SCE, including selecting and managing third parties to support SCE admissions communication efforts for SCE.
2. Lead internal communications efforts through various platforms, including the public website, internal portal, social media, email, etc. Author and edit timely messages regarding achievements and pressing issues aimed at various stakeholders in the voice of SCE leadership. Develop and supervise the execution of regularly scheduled communications for SCE programs and initiatives. Oversee support staff development and distribution of regularly scheduled (as well as ad hoc) newsletters, flyers, and communications for various SCE stakeholder groups (students, faculty, staff, clients, partners, etc.)
3. Lead web content creation for SCE, academic and non-academic programs, and all SCE affiliated initiatives. Monitor and maintain web quality assurance and SEO (search engine optimization) using in-house tools. Coordinate and supervise the creation of new web pages and, as needed, collaborate with web services and marketing and communications on the design of custom web content and redesign of existing SCE sites.
4. Cultivate corporate/alumni partnerships to create pipelines of certificate program students and corporate clients through lead-generating outreach, in collaboration, as necessary, with the College's Center for Career Education and Professional Development, Institutional Advancement, academic schools, and other College departments.
5. Collaborate with the College's Marketing & Communications area to manage the integration of PC and SCE branding initiatives, including coordination of brand and PR consulting projects, thought-leadership visibility initiatives, and brand collateral opportunities (e.g., photoshoots, videos).
6. Track and analyze the effectiveness of marketing and communication initiatives and channels. Provide budget and rational for recommended marketing programs and monitor spending.
1. Perform all other duties as may be required.
Education and Experience Required:
Bachelor's Degree in marketing from an accredited institution required. Master's in business and higher education experience preferred
Minimum of five years' experience in promoting professional development and academic programs, corporate relations/alumni engagement/marketing content and communications in digital and other formats, or an equivalent combination of education and experience
Demonstrated experience developing, implementing, and managing degree completion and professional development marketing and communication efforts across multiple channels
Demonstrated experience with labor market and business assessments to shape SCE offerings and new product opportunities
Excellent interpersonal, written, editorial, verbal, and presentation skills
Must be a self-starter, innovative, hard-working, and able to take initiative
Demonstrated proficiency with website development and editing, Microsoft Office 365 programs, and CRM (Slate, Salesforce, etc.) experience
Proficiency with graphic and web design software, including Adobe software, specifically InDesign and Photoshop, or a willingness to learn
Demonstrated knowledge and consistent experience using and managing various social media outlets on behalf of a business or organization
Ability to work effectively with a diverse student body, faculty, and staff
Ability to work nights and weekends as business needs require.
Employee Status: Full Time
Union Status: Non-Union
Providence College does not discriminate against any person because of race, color, national and ethnicorigin, sex, gender, except where gender is a bona fide occupational qualification, sexual orientation,gender identity, religion, disability, age, veteran status, or genetic information. The College will develop,and from time to time update, an affirmative action program and will insist on a good-faith effort on thepart of its employees to comply with the program. The College will request and expect its agents andthose with whom it conducts its affairs to meet the commitment of this important program.
Notice of Non-Discrimination Providence College admits students of any race, color, national and ethnic origin, sex, gender, sexual orientation, gender identity, religion, disability, age, or veteran status, and without regard to genetic information, to all the rights, privileges, programs, and activities generally accorded or made available to students at the College. It does not discriminate on the basis of race, color, national and ethnic origin, sex, gender, sexual orientation, gender identity, religion, disability, age, veteran status, genetic information, or any other applicable legally protected basis, in the administration of its education policies, admission policies, scholarship and loan programs, athletic and other College-administered programs, and employment policies. In accordance with Title IX, it does not discriminate on the basis of sex in its educational programs or activities. Nothing in this Notice shall require Providence College to act in a manner contrary to its Dominican mission and the teaching and tenets of the Catholic Church, and the College reserves the right to take actions designed to ensure and promote its Catholic and Dominican mission. The College’...s Equal Opportunity/Affirmative Action Officer, and ADA/Section 504 Coordinator is the Associate Vice President for Human Resources (Kathy Alvino, Harkins 302, 401.865.2430, firstname.lastname@example.org). The Title IX Coordinator is the Assistant Vice President for Student Development and Compliance (Dr. James Campbell, Slavin 203, 401.865.2676, email@example.com). The Title IX Coordinator is assisted by deputy coordinators, including members of the faculty and the administration (http://www.providence.edu/sexualharassment). Inquiries regarding ADA/Section 504 issues for students may be directed to the Office of Academic Services (Jonathan Gomes, Library 229, 401.865.2470, firstname.lastname@example.org) and the Office of the Assistant Vice President for Student Development and Compliance (Dr. James F. Campbell, Slavin 203, 401.865.2676, email@example.com.