PepsiCo is a global food and beverage leader operating in more than 200 countries and territories with a product portfolio that includes 22 world-famous, billion-dollar brands. From Gatorade to Quaker, LIFEWTR to Lay’s, we make hundreds of enjoyable foods and beverages that are loved throughout the world.
Guiding PepsiCo is our vision to be the global leader in convenient foods and beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.
Our employees drive our culture. No two days are the same; we’re dynamic and full of passionate teams embracing new ideas through our collaborative spirit. At PepsiCo, what makes you unique, makes us better!
Opportunities for Associate Marketing Managers exist across various business sectors and a diverse range of teams, including Brand Management, Innovation, Shopper Marketing, eCommerce, and Insights. Each experience sheds light on different consumer needs, promotional levers, and even joint venture business models! From the start of their career at PepsiCo, Associate Marketing Managers have opportunities to own and lead high-impact marketing initiatives and collaborate cross-functionally to drive business results. Employees are given opportunities to develop and demonstrate functional excellence, leadership capability, knowledge of the business, and gain critical experiences.
What you can expect:
At PepsiCo you can think like an entrepreneur, but with the global reach and resources to support you. As a Marketing Associate Manager, you will be given significant responsibility to create high impact marketing recommendations that enable PepsiCo to achieve short- and long-term strategic business objectives. You will develop and demonstrate functional ownership, strategic leadership capability, and business acumen. The role also provides exposure to best-in-class brands, campaigns, and marketers by means of professional development initiatives and mentorship.
Responsibilities may include:
Drawing insights from consumers and being their voice in product, packaging, or communication development
Partnering with agencies in the creation of brand positioning and communication strategies
Leading cross-functional teams to execute projects to successful completion across teams
Leading consumer promotions, events, and marketing programs
Developing social and digital campaigns through insights to execute digital strategies and plans
Leading operationalization of annual brand operating plans
Working closely with sales to develop and communicate portfolio plans to the sales organization
Identifying and understanding the drivers of an increasing and decreasing P&L
Developing strategies for new innovation launches and concept development
Evaluating return on investment of different marketing campaigns
What we’re looking for:
PepsiCo looks for creative, results-oriented people who thrive in a fast-paced, innovative marketing environment and demonstrate leadership capability. Our marketing professionals must possess a highly quantitative skill set with strong ability to analyze data and to develop thought provoking strategic analysis and recommendations. At PepsiCo we look for risk takers who can identify consumer-based opportunities, bring them to market quickly and positively impact profitability. Our marketers are team players, comfortable with ambiguity, and committed to results. To succeed within the large, highly cross functional environment, marketers must possess strong communication and influencing skills. The position is highly collaborative across brands, customers, and regions, and necessitates a person with strong interpersonal skills. Ultimately, PepsiCo is looking for high energy people who will be passionate about marketing, building our business, and have a desire to take on significant accountability. Diversity of thought and background are welcomed.
Must possess completed MBA degree as of to full time start date
Minimum 2 years of relevant work experience
Include GPA (unless your school has a non-disclosure policy) and first location preference on your submitted resume.
Interest in working in one of the following locations:
This position is limited to persons with indefinite right to work in the United States.
Preferred Candidate Experience and Characteristics:
Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy
Demonstrated leadership through past work experience and extra-curricular involvement
Passion for consumer brands
Experience in marketing, advertising, promotions, digital, media, and/or design
Familiarity with emerging digital platforms
Advanced analytical skills and ability to solve highly strategic and difficult business problems
Ability to drive and implement ideas and results in a dynamic and ambiguous environment
Strong communication, presentation and story-telling abilities with an understanding of and ability to influence stakeholders
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
From Gatorade to Quaker, LIFEWTR to Lay’s, we make hundreds of enjoyable foods and beverages that are loved in more than 200 countries and territories around the world, and our portfolio includes 22 brands that each generates more than $1 billion in estimated annual retail sales.
PepsiCo’s culture combines an entrepreneurial mindset with global reach and resources. We are a company that values innovation and enables employees around the world to make a positive impact. Bring your unique perspective. Bring curiosity. Bring ingenuity, and drive. We’ll give you a platform to be daring on a global scale.
Equal Opportunity Employer: Minority/Female/Disability Protected Veteran