Details
Posted: 30-Jun-22
Location: Washington, D.C.
Type: Full Time
The National Association of Home Builders is seeking a Director, Membership Marketing to work with the VP of Marketing and the Membership Development team to increase membership, improve membership engagement and member retention.
Responsibilities:
- Develop comprehensive marketing campaigns with the appropriate targets and measures
- Execute side-by-side with high performing, highly collaborative marketing and membership colleagues to promote member benefits and the member recruitment program
- Collaborative with copywriters and designers on the design, production and distribution of membership collateral materials used by NAHB and its Affiliates
- Collaborate with NAHB divisions, partners and affiliate leaders to drive brand awareness and product awareness among members, prospective members and other target audiences
- Serve as a strategic partner to the education and affinity program
Qualified candidates are:
- Visionaries who can merge strategy, growth, people and industry insights to strengthen our brand to our members and prospects
- Creatives who can generate inspired and powerful print, email, social messaging and online content to promote membership and member engagement
- Marketers who can develop innovative campaigns to market membership events, products and services
- People who can manage competing priorities and thrive on trying new tactics
- Self-starters who can work independently
- Collaborators who thrive in a dynamic work environment
Requirements:
- A Bachelor’s degree in Marketing, Communications or related field or equivalent combination of education and experience
- A minimum of four years of experience in marketing design and production process management
- Experience in developing and executing recruitment and retention membership marketing efforts
- Strong project management, problem-solving and analytical thinking skills
- Ability to work collaboratively and independently
Association experience, with knowledge of trade association membership, is preferred.
About NAHB:
The National Association of Home Builders (NAHB) helps its members build communities. Each year, NAHB’s members construct about 80% of the new homes built in the United States, both single-family and multifamily. A federation of more than 800 state and local associations, NAHB represents more than 140,000 members. About one-third are home builders and remodelers. Other members work in closely related specialties, such as sales and marketing, housing finance, and manufacturing and supplying building materials.
To apply for this position, please visit www.nahb.org/jobs.
Equal Opportunity Employer
