fbpx (Associate) Marketing Director in Shanghai, for Abbott

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(Associate) Marketing Director
RESPONSIBILITIES:Develop overall marketing strategy and tactics for consumer/HCP channels & ensure H2C model's strategic role fulfilled with proper programs & executions/trackingDevelop winning and differentiated brand communication strategies and tactics to build and establish strong brand equity for both channelsCapitalize on category trend, customer/consumer insights, define growth opportunities & priorities to help to achieve business targetAdminister & supervise marketing plans' implementation with flawless executionP&L consciousness, strategically allocate resources & manage marketing expenditure budget to fulfil business needs and financial targetLiaise with cross functions such as finance, regulatory, medica


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