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Director of Marketing and Fan Experience
East Tennessee State University
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Details

Posted: 14-Apr-22

Location: Johnson City, Tennessee

Salary: Open

Internal Number: 21430

Posting Number: AS00839P

Job Summary:

The Director of Marketing and Fan Experience is a full-time, twelve-month position with benefits, overseeing all aspects of marketing and promotions for the ETSU Athletics Department. This position reports to the Deputy Athletics Director for External Operations. This position provides daily oversight for all areas of marketing, promotions, and fan experience for ETSU Athletics including, but not limited to:

  • Develop, implement, and execute comprehensive annual marketing plans for various sports.
  • Design and implement marketing strategies that increase attendance and revenue, as well as enhance the fan experience and gameday atmosphere for home contests.
  • Create and execute strategies that enhance engagement efforts with both campus and community constituents.
  • Coordinate all aspects of digital and traditional advertising and promotion efforts, and manage the marketing operational budget.
  • Work closely with ETSU Athletics' External Operations team to implement revenue generation, ticketing, communications, broadcasting, and other creative content into marketing and fan experience planning.
  • Oversee various gameday functions and develop event scripts for assigned sports
  • Assist with fulfillment of corporate partner inventory with Van Wagner, ETSU's 3rd Party Multimedia Rights Holder for ETSU Athletics.
  • Provide supervision of various external operation functions including staffing of critical gameday functions.
  • Develop, implement, and execute programming initiatives that will enhance the ETSU and Buccaneer Athletics brand, generate engagement, and incremental revenue.
  • Develop, implement, and execute all marketing activities for the Southern Conference and NCAA Championship events hosted by ETSU.
  • Other duties as assigned.


The primary purpose of this position is to lead and execute all planning, operations, and elements of the ETSU Athletics Department marketing and fan experience functions with a high standard of excellence. This position is directly responsible for the creation, implementation, and execution of ETSU Athletic marketing and fan experience initiatives. These initiatives will enhance ETSU Athletics' attractive brand and focus on introducing new dynamic experiences at ETSU Athletic and other select institutional and community events. A focus on implementing strategic planning to connect and engage with both internal and external constituents which includes, but is not limited to, season ticket holders, donors, fans, students, ETSU faculty staff, corporate partners, community members, etc.

The value of employment at ETSU goes far beyond salary. Regular benefited ETSU employees enjoy a full range of benefits, services and programs including paid time off & leave, paid holidays, health and life insurance, retirement, access to University facilities and services and much more! Check out the ETSU Human Resources Benefits page for additional information. https://www.etsu.edu/human-resources/benefits/.

ETSU is committed to a diverse and inclusive workforce by ensuring all of our students, faculty, and staff work in an environment of openness and acceptance. Successful candidates should have a demonstrated commitment and contribution to fostering and advancing equity, diversity and inclusion. East Tennessee State University (ETSU) is an Equal Opportunity/Affirmative Action employer.

Job Category: Administrative

Required Qualifications:

Education
Bachelor's Degree required.

Required Work Experience
Two years of experience in a collegiate or professional athletics setting or a related field with a proven successful experience in achieving marketing, engagement, and fan experience planning goals (may consider relevant graduate assistantship and/or part time experience) .

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About East Tennessee State University
Founded in 1911 (as East Tennessee State Normal School), East Tennessee State University serves over 15,000 undergraduate, graduate, and professional students. ETSU has eleven colleges and schools, including health sciences, liberal arts, education and business & technology. ETSU is centered on a warm and friendly residential campus nestled in the secure and beautiful Blue Ridge Mountains of northeast Tennessee. As part of the ETSU community, you will enjoy all the region has to offer, including snow-skiing, various festivals, numerous golf courses and lakes, popular national and state parks, whitewater rafting, the Appalachian Trail, and much more.
Connections working at East Tennessee State University
https://careers.thearf.org/jobs/16642459/director-of-marketing-and-fan-experience
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