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Senior Marketing Communications Associate
What you will do: Competitive Insights:Understands key competitors' market positioning and strengths/weaknesses in order to develop differentiated messaging.Monitors competitors' communications efforts and shares this information with the team.Obtains knowledge from multiple sources on customers' and their needs.Understands the various reasons (variables) of why customers buy the product or service.Develops persuasive, benefit-driven messaging.Marketing Communications PlanCollaborates in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.- Supports the communication strategies that result from the strategic planning processProvi


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