fbpx Marketing Specialist Senior in Kalamazoo, MI for Western Michigan University

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Marketing Specialist Senior
Major Duties: General summary:- Develops and implements marketing, promotion, and communication strategies for a moderately large or complex department, college or division under general supervision.Major duties:-Maintains and produces content for all college level web pages through the WMU web content management system.- Coordinates production of publications or promotional material including engagement and oversight of designers, writers, and photographers.- Develops and maintains marketing communication plans and calendars.- Explores concepts and ideas for promotional materials and designs marketing projects utilizing a variety of tools.- Writes and proofs copy to include promotional material, press releases, Web and social media content.- Ensures compliance with insti


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