Are you a self-starter with a deep understanding of the full marketing and sales funnel, lead generation and nurturing strategies, and campaign analysis? Do you have an analytical mindset with a passion for how email delivers an engaging, informative experience? The American College of Financial Services—the nation’s leading accredited institution focused on delivering applied financial knowledge and education is seeking a Marketing Automation Manager to join our growing digital marketing team within a dynamic Marketing & Communications department. This team member will work at both the strategic and tactical level to create, execute, and optimize campaigns within The College’s marketing automation system (ie. HubSpot, Pardot, Act-On, etc).
The Marketing Automation Manager reports directly to the Director of Digital Marketing and Analytics and works collaboratively with the content and design teams, as well as key department and College stakeholders to help achieve key institutional goals.
Collaborate with the content and design teams to create and execute marketing automation campaigns (inclusive of dynamic content, list segmentation, landing pages, and forms)
Track and analyze campaign performance and regularly perform tests to improve KPIs (such as deliverability, opt-outs, click through rates, and conversion rates) plus empower other team members with prescriptive insights
Work across departments to create and optimize lead scoring models and nurture workflows
Partner internally to implement a structured A/B testing plan for email, forms, and landing page optimizations
Manage the technical integration of the marketing automation platform with CRM (SugarCRM) and any other relevant marketing technology
Daily management and upkeep of the marketing automation platform at the operations level, including database management, segmentation, list maintenance, data cleansing, web form capture, integration with CRM, exporting lists from Discovery Data, etc.
Embrace ownership of email within the overall marketing funnel, collaborating within the digital team and across the department on how best to contextualize email’s role and measure its impact in meeting or exceeding key conversion benchmarks
Perform competitive analysis and formulate recommendations that monitor shifting industry trends
Skills and Knowledge Required:
Experience working within and maximizing the capabilities of HubSpot, Pardot, Act-On or other marketing automation software
Comfort working with designers to build high-performing landing pages to support marketing automation campaigns
In-depth understanding of marketing automation/CRM integration best practices and lead database management
Demonstrated experience working with reporting tools, A/B testing and optimization; an aptitude for data analytics and campaign tracking and reporting to inform future decisions
Excellent organizational skills to work efficiently, managing projects with many moving parts; strong desire to improve processes
A strong commitment to being part of a culture driving transformational change with a start-up mindset, while honoring The College’s history as the nation’s oldest institution for financial services education
Six (6) plus years of marketing automation experience
Critical thinking skills to effectively seek proactive solutions to challenges as they arise
Proficient analytical skills and ability to mesh data and market knowledge to measure and optimize email journeys
Basic HTML experience as it relates to email, landing page, and campaign design
Strong verbal and written communication skills, as well as the ability to explain complex, technical topics to internal stakeholders
B2B and/or Financial Services experience a plus
The American College of Financial Services is committed to applied financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation’s top thought leaders in personal finance. Our goal is to provide a rigorous, science-based professional and premium quality education to financial advisors. More than 200,000 financial services professionals have learned and honed their craft here. To learn more visit TheAmericanCollege.edu.
In policy and practice, we encourage diversity and provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job. We are committed to maintaining a welcoming and inclusive environment.
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance.
Organization Type: Higher Education Institution