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GERENTE DE MARKETING DIGITAL
Objetivo del cargo:Responsable del desarrollo, ejecución y liderazgo de las diferentes estrategias digitales de las marcas de la división de genéricos de marca en Colombia.Principales responsabilidades:1- Acompañamiento estratégico en la definición de la estrategia digital de las marcas para respaldar el negocio, así como los lanzamientos de nuevos productos. 2. Definición y seguimiento de los KPIs de marketing digital.3.Acompañamiento en la negociación con las agencias digitales.4.Construir y mantener relaciones profesionales sólidas con socios externos e internos,5.Análisis de datos para derivar recomendaciones y así optimizar la participación multicanal y omnicanal, garantizando una ejecución de calidad en las plataformas


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