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What you’ll be doing...
This role is a blend of marketing, consulting, and predictive analytics and is an integral part of the Marketing Effectiveness team. We are tasked with developing analytical processes designed to deliver high-quality insights that enable Verizon to improve how marketing investments impact business results. You will work closely with marketing functions including media, brand/creative, and consumer insights, along with business teams, financial planning & analysis, and external partners to proactively develop and manage efforts from end-to-end. The end goal is to ensure strategic and tactical marketing decisions are informed by data-driven insights.
Specifically, this role will:
Work on and help build day-to-day analytics processes including activities such as data identification & collection, analytics design, marketing mix model development, implementation & maintenance, interpretation of findings, and coordination with stakeholders
Aid in delivering improvements in decision-making and business strategies via advanced analysis including Marketing mix, clustering, segmentation, point estimation, design experiments, etc.
Work in close collaboration with Marketing Effectiveness team members and other internal partners to leverage expertise in data management, advanced marketing mix modeling, scoring, etc., in order to develop key insights.
Participate in the design, implementation, and interpretation of advanced multi-factor experiments to evolve testing approaches.
Prepare analysis output for presentations around complex statistical concepts and research results to the non-statistical audience.
Help foster a continuous test & learn culture and process - i.e. rapid-cycle learning.
Continually broaden and strengthen knowledge of analytical methods, vendors, and tools.
What we’re looking for...
You'll need to have:
Bachelor’s degree or four or more years of work experience
Four or more years of relevant work experience in analytics across marketing effectiveness, marketing mix modeling, and time-series regression analysis.
Knowledge of marketing principles and understanding of marketing strategy and mix to inform potential recommended actions.
Even better if you have one or more of the following:
Proven analytical skills in understanding and interpreting quantitative data, constructing marketing mix models, providing clear output to identify trends, derive findings, and provide insights.
Ability to successfully develop, maintain and interpret complex analytical techniques and insights.
Data management, analysis, and visualization skills to realize absolute and incremental gains.
Focus on accurate and timely results delivery by overcoming obstacles through the development of mechanisms and tools to improve efficiencies.
Displays enthusiasm for delivering high impact projects and service to internal clients.
Strong knowledge of R programming language and software environments.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.