Details
Posted: 01-Jul-22
Location: Los Angeles, California
Salary: Open
Internal Number: REQ20119025
Associate Director of Enrollment Marketing
University of Southern California | Rossier School of Education
Los Angeles, CA
The USC Rossier School of Education is seeking to build a best-in-class enrollment and marketing infrastructure and weâre looking for an experienced, mission-driven, marketer to join us. The Associate Director of Enrollment Marketing will play a critical role in the School's current and future enrollment success. The Associate Director will lead marketing strategies to recruit new students to Rossierâs portfolio of programs with a dual goal of attracting mission-driven applicants while ensuring enrollment targets are met. This position will be the organizational voice that inspires prospective students to enter a career that serves the public good through educational equity and therapeutic services.
Who you are:
Weâre looking for an enthusiastic problem solver who is part content wiz, strategist and business consultant. Creating the feeling that connects prospects to a mission-driven organization excites you as much as conversion strategies that transform them into new students. You thrive partnering with front-facing teammates to provide the content and consultancy they need to build relationships along the applicant's journey.
Style, brand and writing guides are the law of the land, and the laws must be followed, however your curiosity canât help but wonder what would happen if we tweaked them. Gaining organic traffic gives you an endorphin rush but only if it leads to conversions. Data is important to you but youâre comfortable using experience and intuition instead. You enjoy working cross-functionally with CRM managers, recruiters, web devs, faculty and operations to ensure an elevated prospect experience through all phases of the recruitment life cycle.
Ideally, you have experience with acquisition marketing best practices and a few years in a higher education environment. Youâre looking for an exciting and challenging opportunity to grow a variety of skill sets and contribute to a mission-driven organization.
What youâll do:
Reporting to the Director of Enrollment Strategy, this position will be responsible for building a comprehensive marketing plan from acquisition to enrollment.Â
Content Creation and Management (50%)
Create content strategy to drive a clear and consistent message through web content, email marketing, collateral and paid channels.
Translate complex admission processes, state and federal requirements and academic jargon into language prospective students can digest.
Work closely with all departments to create, add, update, archive, and provide quality control of information, images, and video on the Rossierâs website
Write all relevant content for compliance, scholarships, reminders, admission letters, events and ad-hoc requests.
Ensure accuracy of content across multiple channels and websites.
Coordinates design, production and distribution of collateral and other promotional materials, such as advertisements, catalogs, brochures, flyers, signage, A/V presentations, displays, exhibits, etc.
Using data from existing drip campaigns, the Associate Director will reimagine all email and SMS marketing strategies with an emphasis on personalization and leveraging new communication channels to better connect prospects with recruiters.
Acquisition Strategy (25%)
Help manage SEO strategy to ensure Rossier programs rank on SERP.
Optimize conversions on all lead generation forms and landing pages.
Iterate new layouts and gather ideas from stakeholders to improve user experience on recruitment pages on Rossierâs website.
Serve on the Schoolâs web committee to ensure the site functions comprehensively and marketing needs are a top priority.
Leverage Google Analytics to understand how pages are performing and make recommendations accordingly.
Collaborate with frontline recruiters to ensure they have the content and consistent messaging they need to connect with prospects.
Vendor and project management (25%)
Assist in the selection and management of marketing agencies, on as needed basis, based on projections of enrollment targets or launch of new programs.
Establishes and maintains contacts with internal and external marketing professionals and vendors such as designers, photographers, mailing houses, postal service, list brokers, advertising representatives, etc.
Assist in managing our primary OPM vendorâs marketing efforts. Principally, approve all vendor generated content before it goes live.
Create and manage the marketing calendar and deadlines requiring collaboration with multiple team members and offices.Â
Monitor schedules, production, and distribution arrangements and other details to ensure timely completion and quality control of marketing activities and publications.
Coordinates appropriate use of University and/or department logos, emblems and indicia.
Researches and prepares budget proposals for marketing purposes, as assigned.
Administers marketing budget(s), as assigned.
Qualifications:
A bachelor degree related to business, marketing, communications, education, marketing or related experience is required. A graduate degree or the equivalent combination of education and experience is preferred.
3-5 years of marketing experience in higher education or related fields.
Thorough knowledge of marketing and business management. Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills.
Ability to work in a fast-paced work environment. Ability to learn quickly, thoroughly, and in detail. Must recognize and adjust to change.
Task-focused, with action-oriented collaboration.
Proven ability to manage multiple tasks simultaneously; follow through and meet deadlines.
Strong interpersonal communication skills, the ability to maintain effective working relationships with clients, co-workers, and vendors, and excellent decision-making, time-management, and planning skills.Â
Required Documents and Additional Information:
Please attach a cover letter and resume.
Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum educationMinimum Experience: 3 years, Combined education/experience as substitute for minimum experienceMinimum Field of Expertise: Thorough knowledge of marketing and business management. Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills.
