Assistant Director of Marketing for Special Populations will gather, write and proofread copy for recruitment print publications, emails, letters and websites for the Academic Services & Enrollment Management (ASEM) division. This position will have special emphasis on the marketing of special populations such as multicultural, first generation, international, transfer recruitment and the Nebraska College Preparatory Academy. Coordinate project management of ASEM projects including print, video, photography, social media, and web. Assistant Director will coordinate projects from conception to completion and ensure projects are complete on time and within budget. Work closely with ASEM staff to execute marketing tactics that that support ASEM initiatives. Serve as a liaison between the Marketing team and staff in University Communications, Printing Services, off-campus promotional vendors and UNL academic college recruitment staff. This position reports to the Senior Assistant Director of Marketing.
The University of Nebraska-Lincoln seeks to attract and retain a high performing and diverse workforce in which employees' differences are respected and valued to better meet the varying needs of the diverse populations we serve. The university fosters a diverse and inclusive work environment that promotes collaboration so that all individuals are able to participate and contribute to their full potential. As an EO/AA employer, qualified applicants are considered for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See: http://www.unl.edu/equity/notice-nondiscrimination.
Minimum Required Qualifications:
Bachelor's degree in marketing, public relations, advertising or related field plus 2 years of experience in marketing, public relations, advertising sales, and/or recruitment experience required. Excellent interpersonal, oral and written communication and organizational skills necessary. Copywriting and promotional writing skills essential. Experience with Microsoft Office required. Must have experience managing multiple projects.
Two years of advertising/marketing agency or in-house corporate experience preferred. Experience with youth and/or non-traditional student marketing desirable. Experience marketing through social media helpful. Prefer experience with a minority, international, or first generation students. Knowledge of student recruitment in higher education preferred. Knowledge of Customer Relationship Management desirable.
With over 25,000 students, the University of Nebraska-Lincoln is a diverse educational insitution with international stature. The intellectual center for the state of Nebraska and beyond, we are a land-grant, top tier national research-extensive insitution. Part of the Big Ten conference, Big Ten Academic Alliance, our mission includes growing relationships and resources that enable the University of Nebraska to change lives.