Assistant Director of Marketing Strategy and Fan Experience
University of Maryland
Location: College Park, Maryland
Required Education: 4 Year Degree
Internal Number: 117522
The Assistant Director of Marketing Strategy and Fan Experience works as a member of the Intercollegiate Athletics marketing staff, and is under the direct supervision of the Director of Marketing Strategy & Fan Experience. The Assistant Director of Marketing Strategy and Fan Experience oversees marketing plan development and implementation, ticket sales, sponsor activation and game presentation for select Olympic Sport programs with a key focus on maximizing ticket revenue, increasing fan attendance and enhancing the Maryland Athletics brand. It will also oversee select student workers responsible for marketing oversight.
Additional responsibilities include: leading student engagement efforts for the football program, including execution of “Five Days of Gameweek” initiative, management and oversight of the football student section, and other initiatives leading up to and throughout the football season; assisting with game day operations, fan development and revenue generation initiatives for Football, Men’s Basketball, Women’s Basketball and various Olympic Sports; management of Testudo’s Kids Club membership/subscription program, identifying preferences and buying habits to identify potential markets and factors affecting product demand; searching national best practices to enhance the game day experience at all athletic events; involvement in creative fan engagement and branding initiatives; serving as Athletics’ Terps After Dark committee liaison; assisting with various other related duties as assigned by the Director of Marketing Strategy & Fan Experience.
Minimum Qualifications: Bachelor’s degree or equivalent education, experience, and training required in sports management, marketing, advertising or other related field and a minimum of one (1) year of sports marketing experience is required. Proficiency with all Microsoft Office applications (Word, Excel, PowerPoint) and Adobe Photoshop. Must be able to work flexible hours, including frequent evenings and weekends.
Preferences: One (1) year of sports marketing experience at the NCAA Division I or professional level is preferred.
To Apply: Submit applications electronically at https://ejobs.umd.edu. Search for position number 117522. For best consideration, applications should include (1) cover letter, (2) resume, and (3) names and contact information of at least three references. More information on Maryland Athletics can be found at www.umterps.com.
Best Consideration Date: Apply by July 7, 2022.
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.
The University of Maryland is a member of the prestigious Association of American Universities and is located on a beautiful campus located eight miles north of the nation's capital in College Park, which was recently rated "Best place to Raise Kids in Maryland" by Bloomberg.com. The campus is also near Columbia, Maryland, which was listed as the #2 “Best Place to Live” by Money Magazine. The Athletic Program has won 20 national championships over the last 15 years and is a charter member of the Big Ten Conference. Currently, 78 of the University's academic programs are ranked in their respective Top 25 nationally.