CAREER CENTER

University of California Irvine

Assistant Vice Chancellor, Marketing & Brand Experience


Updated: Sep 26, 2022
Location: Irvine-Campus
Job Type:
Department: Strategic Communications

• Background Check and Live Scan
• Legal Right to work in the United States
• Vaccination Policies
• Smoking and Tobacco Policy
• Drug Free Environment

• California Child Abuse and Neglect Reporting Act
• E-Verify
• Pre-Placement Health Evaluation

Job Opening ID: 43207Reports To: Vice ChancellorWorking Title: Assistant Vice Chancellor, Marketing & Brand ExperienceDepartment: Strategic CommunicationsBargaining Unit: 99FLSA: ExemptPayroll Job Code: 006500Job Location: UCI Campus- IrvinePercent of Time: 100%Work Schedule: 8-5, M-FEmployee Class: Career Position Summary: Strategic Communications & Public Affairs collaborates across campus and the health system to advance UCI's reputation, mission, priorities and values through storytelling, relationship building, and an integrated communication approach that includes the following:- Brand development and management: Cultivating an emotional connection and loyalty to the university by articulating the institution's distinctive qualities, encouraging a positive experience, and developing and protecting the university's identity, marks and graphic assets.- Community relations & engagement: Creating opportunities for local political, community, and business leaders to engage with the university to support the connection between Orange County's dynamic economy and its premiere research institution.- Executive communications: Strengthening the presence and influence of university leaders - globally, regionally and within the campus - through effective messaging and outreach support.- Government relations and advocacy: Engaging elected and appointed officials at the federal, state, regional and local levels to promote our research, education, and public service activities.- Internal communications: Providing outreach assistance and information for UCI's students, faculty and staff.- Marketing: Developing effective tools and services to convey the university's message, including advertising, presentations, promotional pieces and events.- Media relations: Establishing mutually beneficial relationships with members of the media - from digital publications and social networks to production studios and news organizations - to support the accurate, appropriate and fair use of university information worldwide.- Publications and digital properties: Creating books, magazines, newsletters, brochures, websites and other digital content that advance the university's mission.- Visual communications: Producing photography, videography, graphic design and other visual assets that help create compelling stories. The recently appointed Vice Chancellor for Strategic Communications and Public Affairs Sherry Main is cultivating her leadership team. She is looking for exceptional talent to join her in elevating university strategic communications and public engagement to a new level. Together, they will serve UCI to further grow its affinity, advance meaningful connections, and champion the collaboration and successes of students, faculty and staff. The Assistant Vice Chancellor for Marketing & Brand Experience (AVC) serves as a member of UCI's Strategic Communications & Public Affairs senior management team and provides counsel and support to senior leadership, including the Chancellor, Associate and Vice Chancellors, Health Chief Executive Officer, and Deans. The Assistant Vice Chancellor is responsible for ensuring that UCI's marketing and creative goals are met, serving as the functional lead for marketing strategy, marketing communications (collateral materials, advertising, outdoor, web content), web design and content management, and creative services (graphic design, photography, videography, art and illustration, interactive design and development, copywriting, social media). This position works closely with the Vice Chancellor, Strategic Communications & Public Affairs to advance the goals of the university through strong brand management, a marketing strategy aligned with institutional priorities, and effective creative solutions and programming. The AVC leads a team of creative, web and marketing professionals, both staff and contracted, which includes advertising agencies, photographers/videographers, graphic and interactive designers, printers, fulfillment houses, digital programmers and social media managers. They also lead project-based cross-disciplinary teams and maintains relationships with internal constituents - from faculty and academic managers to unit-based marketing professionals - providing guidance regarding on-brand marketing solutions. This professional has excellent strategic thinking and counsel, sound judgment and decision-making, an impressive public presence, and the ability to address multiple strategic demands in a complex environment. The AVC establishes strategically-driven marketing, public relations, communications and community outreach program for a campus / health system. Develops and oversees multiple departments working to enhance and solidify the identity of the organization and support strategic objectives. Leads communications component of disaster preparedness and oversees crisis response. Prepares leadership to serve as spokespersons, or serves as spokesperson when appropriate. Compensation Range: Commensurate with experience Department Website:
https://communications.uci.edu/ Required: Ten years of marketing/web/strategic communications experience, preferably managing a diverse team of professionals in a large, complex and dynamic environment.Combination of education and experience equivalent to Master's degree in relevant field and 15 years of related experience. Highly advanced market research, analytical and problem solving skills.Exceptional interpersonal communication and political acumen to communicate and collaborate with a variety of professionals and public officials.Advanced knowledge of current and emerging marketing trends and practices, including new and emerging strategies and technologies.Demonstrated ability to develop and execute strategic marketing plans, programs and campaigns in a complex, dynamic and highly visible environment.Proven ability to plan and prioritize activities with diverse objectives that include brand enhancement and management as well as revenue and practice expansion, within a broad range of environments.Ability to lead, inspire and manage cross-functional teams including in-house staff and contracted creative professionals and agencies -- in a fast-paced environment with time-critical, sensitive and visible issues.Demonstrated success as an effective leader of a team of professional staff at different levels in their careers, with the ability to provide meaningful development opportunities and cultivate engagement.Agile and able to lead team to quickly adapt to changes or priorities.Strategic thinking, able to articulate a vision for the future while executing near-term business plans.Experience with interpreting needs, objectives, and direction from multiple sources of input.Strong knowledge of standards and best practices for a comprehensive portfolio of marketing strategies and tactics, including but not limited to: traditional, direct and digital advertising; search and social media optimization; graphic, web and interactive design; visual communication; targeting and analytics; collateral production and fulfillment.Strong writing, verbal, persuasion and presentation skills.Demonstrated track record in bringing opposing views, either from within own team or from external departments or vendors, together to enhance final outcomes and build consensus.Success in building, integrating and managing a brand within a multi-layer enterprise.Proven ability to develop plans and budgets for a marketing function.Exceptional ability to motivate, manage and mentor diverse groups toward the accomplishment of established goals.Advanced ability to conceive, implement and evaluate strategic programs to achieve established goals.Highly developed managerial and leadership skills. Preferred: Advanced knowledge of the campus / health system, including its achievements, mission, goals, vision, infrastructure, products and services.Advanced knowledge of applicable University policies and state and federal laws regarding copyright and other licensing issues. Special Conditions Required: May work occasional evenings and weekends. Conditions of Employment:
The University of California, Irvine (UCI) seeks to provide a safe and healthy environment for the entire UCI community. As part of this commitment, all applicants who accept an offer of employment must comply with the following conditions of employment:Background Check and Live ScanLegal Right to work in the United StatesVaccination PoliciesSmoking and Tobacco PolicyDrug Free EnvironmentThe following additional conditions may apply, some of which are dependent upon business unit or job specific requirements.California Child Abuse and Neglect Reporting ActE-VerifyPre-Placement Health EvaluationDetails of each policy may be reviewed by visiting the following page - https://hr.uci.edu/new-hire/conditions-of-employment.php

Closing Statement:
The University of California, Irvine is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.
We are committed to attracting and retaining a diverse workforce along with honoring unique experiences, perspectives, and identities. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable, and welcoming.
UCI provides reasonable accommodations for applicants with disabilities upon request. For more information, please contact Human Resources at (949) 824-0500 or eec@uci.edu.

To apply, visit https://careersucirvine.ttcportals.com/jobs/10695352-assistant-vice-chancellor-marketing-and-brand-experience





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