Details
Posted: 11-May-22
Location: Murrieta, California
Type: Full Time
Salary: DOE
Marketing Director - Power Automedia & Alloy Studios
Power Automedia (www.powerautomedia.com) a leading digital media company in the automotive industry, has an opening for a B2B Marketing Director to oversee its marketing efforts. This individual must have a background in omnichannel marketing. Experience in the automotive aftermarket is desirable. We are seeking a passionate individual who is highly organized, has the ability to lead people, projects, and tasks at a high level.
About the Company
Power Automedia (PAM) is a different kind of company. We believe in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. We pioneered the automotive digital media revolution, and have continued to innovate to stay on the forefront of the digital landscape.
About the Job
The Marketing Director is responsible for developing and executing the overall marketing strategy to generate B2B sales while also providing some support for consumer marketing. The position requires extensive experience in all forms of digital and sales marketing, and balancing left and right brain activities. You must be an expert scroll-stopper but also capable of analyzing ROI on campaigns and targeting specific audiences. Leadership skills are a major plus, as the department may be growing with increased business. This position is based in Temecula (Murrieta), California, however we currently offer hybrid in-office schedules.
Responsibilities:
- Providing strategic direction for all B2B marketing and responsible for the marketing budget and its execution through Omni Channel Marketing strategies
- Responsible for the development, creation, and management of all sales printed/digital materials, email drip, and client retention marketing communications
- Development, execution and management of social media and traditional marketing campaigns.
- Support consumer marketing efforts
- Updating and maintaining the corporate site including all contact points from clients
- Trade show booth purchase, design, and execution along with any accompanying marketing campaigns
- Top level responsibility for the creation of stickers, shirts, hats, etc for consumer promotion
Skills & Experience:
- 4+ Years Experience in Marketing and Digital Media
- Managing Facebook and Instagram advertising (YouTube, TikTok, and LinkedIn a plus)
- Email and text drip marketing
- Print marketing
- Experience with CRM Salesforce (preferred) email marketing and journey building
- Strong automotive performance background required.
The Perks: Competitive salary, Macbook Pro, paid time off, fun work environment, flexible hours, 401K, health/dental.
How to Apply: Send your resume and a cover letter to hireme@powerautomedia.com
