Sr. Product Marketing Manager - Pet Insurance and Health Savings & Spending Accounts
Location: New York, New York
Type: Full Time
Preferred Education: 4 Year Degree
Internal Number: 116941
Global Brand & Marketing (GBM), US Group Benefits
We are seeking a Sr. Product Marketing Manager – Pet and HS&SA to accelerate growth for MetLife’s Group Benefits business. You’ll work across our key market segments, becoming familiar with MetLife’s broad range of industry-leading core and voluntary benefits products and shaping crucial strategies to drive impact. In this role, you will help drive brand awareness, consideration and engagement with our key audiences through compelling product content and marketing strategies.
Overall, your work will help to fuel MetLife’s purpose of generating financial security for our customers—reducing risk, increasing control, and providing peace of mind for employees and families when life is surprising and uncertain.
Role Value Proposition:
The Sr. Product Marketing Manager is responsible for helping to strategize and develop impactful marketing strategies that reach our target employer and broker audiences—leading to revenue lift, market growth, increased product awareness and consideration, and ongoing industry leadership. In this role, you will be the product marketing lead for MetLife’s Pet Insurance and Health Savings & Spending Accounts (HS&SA) solutions – two of MetLife’s newest product offerings, released in 2020. Both Pet insurance and HS&SA are markets with strong revenue growth potential for MetLife. You will also lead the go-to-market strategy and activation plan for MetLife’s new Financial Wellness offering.
In this role, you’ll work on the Insights, Analytics & Product Marketing team, which is responsible for unlocking customer and marketplace data and insights, translating these insights into meaningful, customer-centric value propositions. The product marketing team will have specific responsibility for building marketing content and strategies to activate them in powerful, differentiating ways. The team provides strategic guidance across our entire Group Benefits product portfolio, including Life, Disability, Dental, Vision, Pet, Accident & Health, HSA, Financial Wellness and Legal Plans.
You’ll work firsthand with key business partners, stakeholders and leadership on an array of fast-paced initiatives, furnishing sales leaders and their teams with the necessary tools for customer engagement, acquisition, and retention. You’ll lead the development of differentiated and impactful go-to-market strategies and content based on insights and data, supporting sales to engage prospects and partners, grow relationships, and win new business. You’ll develop compelling messaging that drive product innovations and create exciting marketing campaigns. In many ways, you’ll be on the front lines, channeling creative strategy and skilled execution to see immediate and long-range results. Additionally, you’ll partner with our Integrated and Customer Marketing teams to define robust activation plans across key channels—and execute.
You’ll also work closely with other teams, including members of our Product Center of Excellence, Heads of markets and product/pricing, strategy, and communications. You’ll build strategic partnerships with key stakeholders to guide content, ensuring a cohesive and consistent approach across products, channels and audiences.
Build compelling, forward-looking product value propositions based on data and insights that drive differentiation and growth
Develop robust activation plans to execute on value propositions across key digital and non-digital channels
Identify opportunities to drive cohesiveness, consistency and efficiency across MetLife’s Group Benefits product portfolio
Collaborate with Insights & Intelligence team to shape product research opportunities to achieve desired outcomes to inform product strategy / value proposition
Translate key customer/market insights into actionable marketing strategies that drive short- and long-term impact
Partner closely with various business and marketing support teams and peers, including Integrated Marketing, Group Benefits Leadership and Communications to help define, deliver and execute on product related business strategies
Lead go-to-market strategies for new product launches and innovation opportunities
Develop a keen understanding of Group Benefits business and key offerings, and guide marketing strategies and recommendations to achieve business objectives
Gain a deep understanding of MetLife’s target customers, and build a strong capability to translate needs and preferences to drive compelling communications
Maintain budget including ongoing tracking and reporting to leadership, and provide input to annual strategic/financial planning process
Perform other related duties as assigned or required
Essential Business Experience and Technical Skills:
6-8+ years of relevant professional experience
Intellectual curiosity, driving impactful questioning for internal/external business partners
Strong influence/relationship management skills
Customer-centric approach to work
Experience navigating a matrixed business environment
Problem solver and critical thinker
Proven track record of innovation and forward-thinking solutions to business challenges
With 152 years of experience, the MetLife companies are a leading innovator and a recognized leader in protection planning and retirement and savings solutions around the world. We have established a strong presence in more than 40 markets globally through organic growth, acquisitions, joint ventures and other partnerships. We are strengthening our global brand by extending core products and competencies to markets around the world – an important driver of growth for the enterprise.
Around the world, the MetLife companies offer life, accident and health insurance, retirement and savings products through agents, third-party distributors such as banks and brokers, and direct marketing channels. We work with families, corporations and governments to provide them with solutions that offer financial guarantees in their lives. Our name is recognized and trusted by tens of millions of customers worldwide, and we serve more than 90 of the top 100 FORTUNE 500® companies in the United States. We have the experience, global resources and vision to provide financial certainties for an uncertain world.