fbpx Assistant Athletic Director for Marketing and Fan Development in Allendale, MI for Grand Valley State University Athletics

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Assistant Athletic Director for Marketing and Fan Development
Summary: Perform duties related to developing a comprehensive external plan that maximizes ticket revenue, attendance, fan engagement, game experience and brand awareness for 22 varsity sports with an emphasis on football, volleyball, women’s soccer, men’s and women’s basketball programs. Responsibilities – Essential Functions: 1.Marketing: a. Manage marketing office: maintain and create marketing opportunities i. Manage and effectively use marketing assets ii. Create advertising assets that will maximize ticket sales b. Implement social media initiatives to increase attendance and/or ticket sales in collaboration with the communications office. c. Assist corporate partnerships with the activation and fulfillment of sponsorships. 2. Game Day Experience: a. Oversee all Game Day presentation


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