fbpx Senior Manager, Digital Marketing (Business Banking) in , for Bank Of China (Hong Kong) Limited

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Senior Manager, Digital Marketing (Business Banking)
Job Responsibilities: Develop integrated marketing strategy (particularly digital marketing) by studying business banking landscape, identifying financial need of customers, and monitoring competition from bank and non-bank entities Design and manage marketing campaigns to drive business banking customers' online banking registration, activation, usage and stickiness Participate in the user requirement formulation of new online banking capabilities Plan and execute all web, database marketing, email, social media, and display advertising campaigns Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed Measure and report performance o


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