Assistant Director of Content Marketing and Communications
Location: Poughkeepsie, New York
Internal Number: 493278
Assistant Director of Content Marketing and Communications
College Marketing & Communications
Marist is seeking a self-starting, storytelling, emotion-provoking Assistant Director of Content Marketing and Communications that works directly with the Director of Marketing and the Director of Media Relations to elevate and advance the college’s reputation and brand awareness among all key audiences. This candidate will serve the College’s strategic marketing and communications needs by assisting in managing the editorial calendar, creating content for the Marist website and social media channels and working to develop ideas for earned media placements. The ideal candidate will have a "whatever it takes" attitude and will be able to quickly develop and implement compelling and high-impact content for owned and earned media that supports efforts to attract the best students, to motivate alumni, parents and donors and to attract world-class faculty and staff.
Minimum of 2 years of related work experience in public relations, lead generation and marketing
Flawless editor who can ensure error-less materials and content are produced
Excellent written and oral communications skills; flawless editing to support clear ideas
Bachelor’s degree in communications, English, public relations, marketing or a related field
Proven ability to thrive in a fast-paced, results-oriented, collaborative environment
Self-starter who thrives in ambiguous environments and adapts easily to change
Able to work under pressure quickly, effectively, and efficiently
Bring a positive and can-do approach in assisting the Director of Marketing and Media Relations in managing the editorial calendar to ensure new website stories and profiles are continually being generated
Support the communications department to provide high-quality narrative content, compelling storytelling, and clear and consistent information
Build strong relationships and work directly with faculty and other internal stakeholders to identify timely and relevant newsworthy research, announcements and potential events that will build awareness of and support the College’s mission and the advancement of Marist
Produce ideas to assist with the content strategy for video in collaboration with Director for Digital Content and Director of Media Relations
Assists in creating content for the Marist website and social media channels
Develop ideas for earned media placements Support the Director of Marketing and Media Relations by developing and maintaining close working relationships with key internal and external stakeholders, as well as media outlets, in the development of newsworthy announcements
Draft executive-level briefing documents, speeches and messaging
Supervise student workers and assign content production tasks, editing copy for outreach and handling all administrative tasks related to student workers
Provide content support for marketing and lead generation campaigns
Update websites and create new website pages and campaign landing pages
Work closely with IT on developing new website functionality
Copy edit, fact check and advise on all content produced by the Marketing and Communications Department
All other duties as assigned
Required Application Documents:
Resume, Cover Letter, & 3 Professional References
About the Department:
The Office of College Marketing and Communication has a primary focus to build national awareness of Marist and contribute to the growth of new student enrollment. The office achieves this by supporting and strengthening the Marist brand through thoughtful storytelling, editorials, videos, photography and creative visuals, and by collaborating with partners and our College community.
About Marist College:
Located on the banks of the historic Hudson River and at its Florence, Italy campus, Marist College is a comprehensive, independent institution grounded in the liberal arts. Its mission is to “help students develop the intellect, character, and skills required for enlightened, ethical, and productive lives in the global community of the 21st century.” Marist educates approximately 5,000 traditional-age undergraduate students and 1,200 adult and graduate students in 53 undergraduate majors and numerous graduate programs, including fully online MBA, MPA, MS, and MA degrees, and also Doctor of Physical Therapy and Physician Assistant programs. Marist is consistently ranked among the best colleges and universities in America by The Princeton Review (Colleges That Create Futures and The Best 386 Colleges), U.S. News & World Report (3rd Most Innovative School/North), Kiplinger’s Personal Finance (“Best College Values”), and others. Marist’s study abroad program is ranked #2 in the nation by the U.S. State Department’s “Open Doors Report” and has also received the Senator Paul Simon Award for First Year Abroad programs in Italy and Ireland. Marist’s Joint Study partnership with IBM, which began in 1988, has brought the College the kind of world-class technology platform typically found at leading research institutions. To learn more, please visit https://www.marist.edu/about
Type of Position:
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Marist College Main Campus
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Equal Employment Statement:
Marist College is committed to creating a diverse workforce on our campus by ensuring that barriers to equal employment opportunity and upward mobility do not exist here. To this end, the College will strive to achieve the full and fair participation of minorities, women, people with disabilities, and any other protected groups found to be under represented.
Equal opportunity means employment, development, and promotion of individuals without consideration of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, or veteran status unless there is a bona fide occupational requirement which excludes persons in one of these protected groups. The College will review its employment policies and procedures to ensure that barriers which may unnecessarily exclude protected groups are identified and eliminated. The College will also explore alternative approaches if any policy or practice is found to have a negative impact on protected groups.
Marist's policy of non-discrimination includes not only employment practices but also extends to all services and programs provided by the College. It shall be considered a violation of College policy for any member of the community to discriminate against any individual or group with respect to employment or attendance at Marist College on the basis of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, veteran status, or any other condition established by law.
Marist is dedicated to helping students develop the intellect, character, and skills required for enlightened, ethical, and productive lives in the global community of the 21st century. The College fulfills its mission by pursuing three ideals: excellence in education, a sense of community, and a commitment to service. These ideals were handed down to us by the Marist Brothers who founded the College. Now an independent institution governed by a lay board of trustees, Marist continues to embrace the three ideals as an integral part of the College mission.