The Program Marketing Manager is a marketing professional with experience in managing and executing integrated marketing campaigns to reach diverse, global audiences of learners. They effectively partner with clients, internal teams, and external vendors to strategically plan and manage full-cycle marketing projects, driving enrollment for an assigned program portfolio. This role entails a primary focus on operational aspects of marketing campaigns, continually refining activities to achieve program goals. The Program Marketing Manager is an important role within the central Marketing team for the Office for External Education (OEE) at Harvard Medical School. Leveraging both technical marketing skills and subject matter expertise, the Program Marketing Manager leads efforts to design and implement program-specific marketing plans.
This individual works closely with other members of the Marketing team, internal and external marketing resources, and external partners, to execute strategic marketing and communication initiatives in support of a portfolio of programs for postgraduate health care professionals. We use multifaceted strategies to achieve ambitious marketing and communications objectives including advertising (digital and print), email marketing, collateral (digital and print), thought leadership content, strategic alliances, direct marketing, and social media.
This role requires superior attention to detail, the ability to meet tight deadlines, strong project management skills, and the ability to juggle multiple critical requests. A high level of integrity and professionalism in dealing with senior professionals inside and outside the organization is important.
Now, more than ever, health and medicine impact the lives of people and communities around the world. As Program Marketing Manager, you will have an opportunity to help bring HMS's expertise and insights to audiences across the globe. By doing so, you will play an important role in advancing the School's mission to nurture a diverse, inclusive community dedicated to alleviating suffering and improving health and well-being for all.
Job responsibilities include:
Develop and execute integrated marketing plans to achieve application and enrollment targets for assigned programs within the portfolio. Own and drive end-to-end management and execution of assigned marketing projects.
Help drive the internal and external messaging process, manage approvals and manage the distribution of that messaging to various audiences. Work closely with internal colleagues and manage outside vendors (designers, copywriters, agencies) to produce high-quality design and content
Develop and manage budgets and reporting, emphasizing efficiency and cost containment.
Develop and maintain reports and plans that detail marketing strategies, timelines, budgets and performance
Provide regular program updates to stakeholders (leadership, marketing, education, and business development). Review campaign performance and adjust on an ongoing basis to improve ROI.
Manage execution and usage of marketing team's owned assets (website, database, email marketing tool, project management system, etc.)
Write, proofread, and edit various marketing and communication elements maintaining consistency with HMS and Harvard University branding and style throughout. Ensure accuracy and consistency of program information across all communication channels
Assist team with program pricing strategy via market research and leadership input
This position is based in Boston, but the work may be done fully or primarily remote. Any remote work must be performed in a state in which Harvard is registered to do business (CA*, CT, MA, MD, ME, NH, NY, RI, and VT). Individual flexible and remote work options for this role will be discussed during the interview process. *Note: Harvard employees working in California must be exempt.
The University requires all Harvard community members to be fully vaccinated against COVID-19 and remain up to date with COVID-19 vaccine boosters, as detailed in Harvard's Vaccine & Booster Requirements. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University's
5 or more years of relevant experience required.
Bachelor's degree in marketing, communications, business, or related field strongly preferred.
Some proficiency with marketing, website content management systems, and CRM tools such as Salesforce, Marketing Cloud, and Drupal.
Strong project management, time management, and organizational skills
Solid understanding of integrated marking efforts and demonstrated experience of success through the implementation of integrated marketing plans
Strong written and verbal communications skills
Copywriting, proofreading and editing skills
Ability to develop productive relationships with a variety of colleagues and stakeholders
Decisive problem-solving skills and strong analytical skills
Ability to work independently as well as part of a team
Ability to prioritize multiple tasks from various constituents to meet ambitious deadlines
Digital proficiency in best practices including but not limited to email marketing, Google Analytics, and web content
Knowledge of relevant marketing industry trends
The desire to deliver consistent, accurate, high-quality work
Ability to think creatively and produce new and fresh ideas
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.