Harvard Innovation Labs (HIL) seeks a creative, enthusiastic, innovative, and highly motivated individual to join the team as Marketing Manager. The Marketing Manager manages and implements the communication plans and marketing campaigns that engage students and alumni from across the University in the HIL community, programming, events, and specialized offerings (Student i-lab membership, Launch Lab X GEO, President's Innovation Challenge, funding opportunities).
The Marketing Manager is an integral member of the HIL communications team and is responsible for planning and executing the digital communication strategy, content calendar, and distributing messaging across all marketing channels.
In partnership with the Director, Communications and Marketing, and team, develops and manages the marketing strategy – from research and insights to campaigns and successful implementation.
Manages and tracks all marketing campaigns across all channels; this includes individual and team recruitment for new programs across the academic year, as well as events, updates about our venture community, and promotion and celebration of cultural and newsworthy items.
Drives social media strategy, including planning, content development, ideation and community management; contributes to editorial development.
Manages key communication channels including the website, email, Facebook, LinkedIn, Instagram, Twitter, digital posters, marketing signage.
Responsible for managing HIL's monthly newsletter from content development through execution and distribution.
Develops targets, tracks, measures, and analyzes marketing analytics across these channels.
Serves as business owner for external website by working across the Strategic Communications and Marketing team to determine what content and on what cycles.
The role manages any web content updates and projects, in partnership with Technology and Programs teams.
Markets HIL events, and manages and tracks event invitations via Eventbrite.
Manages planning, budget, and ordering for HIL merchandise. Plans promotional campaigns for internal HIL workshops and events to current Lab cohorts.
Supports and helps promote University-wide events such as Harvard Start Up week
Ability to perform the essential duties of the position with or without reasonable accommodation
This role is responsible for other duties as assigned
This role is offered as a hybrid (some combination of onsite and remote) where you are required to be onsite at our Boston, MA based campus 2-3 days per week. Specific days and schedule will be determined between you and your manager.
While we continue to monitor the evolving COVID-19 guidelines and restrictions, we appreciate your understanding and flexibility with our interview process. Please note that we will be conducting interviews virtually (phone and or Zoom) for selected candidates until further notice.
The University requires all Harvard community members to be fully vaccinated against COVID-19 and remain up to date with COVID-19 vaccine boosters, as detailed in Harvard's Vaccine & Booster Requirements. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University's
High school diploma, GED, or equivalent required.
5+ years of experience including three years or more of progressive experience in a communications, marketing or similar role.
Adept with marketing and CRM tools such as MailChimp, Eventbrite, SproutSocial, Adobe Creative Cloud, Salesforce (or similar CRM platform), Google Analytics, Wordpress.
Bachelor's degree preferred
Strong planning and project management skills
Demonstrated track record with marketing and analytics/reporting, as well as experience developing and implementing marketing communications plans
Strong collaborative skills, but able to work independently with minimal supervision
Robust work ethic in an innovative environment
Experience with targeted e-mail, social media marketing, and market research
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.