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ASSOCIATE DIRECTOR OF MARKETING, Sloan School of Management-Sloan Management Review (SMR), to lead top-level marketing campaigns, including the email channel and lead generation for MIT SMR's partners. Will oversee the writing of promotional copy, A/B testing, performance analysis, optimization, and identifation of new opportunities based on customer and business data; lead all digital marketing and online advertising efforts while continuously analyzing marketing data and focusing resources on the areas that provide the best returns; and manage a customer service associate.
Job Requirements REQUIRED: bachelor's degree; at least five years of demonstrated success in digital marketing, email marketing, and online lead generation; demonstrated proficiency with email marketing and online paid advertising; excellent project management, organizational, copywriting, and verbal communication skills; advanced-level fluency using digital marketing tools; ability to evaluate data to make marketing decisions, work in a team-oriented environment, and communicate effectively with people at all levels; ability to function in a leadership role and perform hands-on work in creating marketing assets, including copywriting, HTML, and detailed list work; expertise with Excel, HTML, fulfillment reporting programs, ESP, web-based collaboration tools, and reporting tools. PREFERRED: experience with academic and/or business publications. Job #21840-8
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