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Director of Engagement Marketing
Position Number: 000376Department: University Communications (Adm)Employment Type: Permanent - Full-timeMonths Per Year: 12Essential Duties and Responsibilities: Marketing strategy for initiatives that expand outreach and build institutional branding and visibility through unifying, comprehensive communications plans.Build brand equity (value) and affinity (emotional attachment), instill pride and drive engagement within the Charlotte market and beyond.Provides strategic planning of effective brand engagement tactics with campus constituents through multi-faceted channels such as paid/owned advertising, digital experiences, direct mail, websites, new


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