Position Overview: LightBox is seeking an exceptional, data-driven, B2B demand generation leader who will manage all paid media (including search, social and third party advertisement) and will be accountable for pipeline opportunity generation goals for the LightBox brand and related segments. In this role, you will be a critical leader in the demand gen team and is responsible for driving demand for all verticals and products, across all customer and prospect audiences. As a member of the Demand Gen team, you will work with teams from the segment (Product Marketing, Sales, and Business development, etc.), marketing team, and external vendors to run campaigns on time and on budget. The marketing manager must stay informed about the market, industry trends, and the competitive landscape while helping to strategize and implement marketing, branding, and demand gen plans.
What you will do and achieve:
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights
Assist in the build out and execution of the marketing performance dashboard
Work closely with senior product marketing staff, product management, sales, and industry specialists to design, implement and track digital marketing programs that are aligned with business goals and engage customers and prospects most effectively
Collaborating with product marketing, establish and execute the content strategy to engage our target audiences with the right message at the right time
Plan and execute all digital marketing tactics, including SEO/SEM, from campaign ideation through optimization, including vendor management, coordinating appropriate paperwork, deliverables and managing timeline. Function as main point of contact for SEO/SEM vendors. Including marketing database, ABM, social media, search, display and third-party advertising campaigns in a close collaboration with product marketing
SEM: Manage vendor and cross-functional team through campaign strategy, execution, and post launch optimization.
Proactively manage and oversee ongoing campaign analytics, provide continual updates, recommendations for optimization, and final wrap up with key learnings.
SEO: Manage and implement on-site optimization of page titles, page descriptions, URLs, redirects, internal link structures, sitemaps and more. Manage list of Keywords – conducting periodic review, analysis, and copy optimization.
Be the expert in SEO best practices. Work directly with content and vendors to ensure SEO best practices and technical updates are properly implemented. Ongoing monitoring of SEO rankings and share outs on progress.
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create supporting marketing content, such as landing pages and emails, while optimizing user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Audit website and digital campaign performance. Use this to optimize our digital advertising campaigns and come with data-driven recommendations and creative solutions.
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Management of Digital Ad Sources: LinkedIn, Software Reviews, Third Party Ads, Search Ads, Display Ads, community sites
Ensure that our search engine activities are aligned with our broader digital marketing strategy, across social media, marketplaces, affiliates, and emails.
Copywriting and Ad creation as needed
This is an exempt position ranging from $100K to115K with a bonus based on a 40-hour work week
Who you are: Education
Bachelor’s degree in marketing, communications, or related field
4+ years of experience in B2B demand generation with proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, ABM, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Key Knowledge & Skills
Proven examples of creating and influencing opportunities in a B2B SaaS business selling to enterprise-level as well as Small and Medium business companies
Demonstrable working knowledge of analytics tools, working knowledge of ad serving tools
Up to date with the latest trends and best practices in online marketing and measurement
Knowledge of various marketing and analytics tools and content management systems (WordPress a plus)
Knowledge of SEO tools like SEMrush or Ahrefs
Building and executing campaigns across LinkedIn, Google and programmatic avenues
Strong organizational skills with ability to multi-task
Strong verbal and written communication skills
Sense of urgency with adherence to deadlines
Other Desirable Attributes
Experience with Adobe Creative Suite highly desirable
Experience building and formatting pages and templates with HTML/CSS skills a plus
Bonus if any experience with CRM (Salesforce preferred), and marketing automation (Pardot preferred)
Lifting up to 25 lbs., Sitting for extended, continuous periods of time, Communicating via chat, email, telephone etc.
LightBox's Diversity Commitment: LightBox is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone’s unique contributions, experiences, and values. We believe in unity in diversity and offer a collaborative work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support, recognize, and embrace our differences.
This job description is a general listing of the required tasks and expectations of the position and in no way implies that the duties listed above are the employee’s only responsibilities. The employee is expected to perform other tasks, responsibilities and training as instructed by their supervisors. Duties and responsibilities may change at any time with or without notice.
This position may require additional hours outside of the standard work schedule including occasional holiday, evening and/or weekend hours in order to meet deadlines or to accommodate customers.
LightBox and all its holding companies are an equal opportunity/affirmative action employer. It is the policy of the LightBox and its holding companies to prohibit discrimination of any type and to afford equal employment opportunities to employees and applicants, without regard to race, color, religion, sex, national origin, age, disability, or veteran status.