The Marketing & Communications Coordinator is responsible for strategically utilizing a variety of marketing and communications tools to advance the AddRan College of Liberal Arts brand, messaging and visibility among key audiences in alignment with the university’s strategic plan and parent brand. The primary role of the Coordinator is to develop and implement tactics that result in increased awareness, visibility and enhanced reputation for AddRan College and, by extension, TCU.
Duties & Essential Job Functions:
1. Ensures consistency and integration of the college’s and university’s messages and visual identity across marketing and communication channels. 2. Develops and implements an integrated marketing and communication plan that supports college/school goals and enhances the university’s ability to tell its story to key audiences. 3. Supports the Director of Marketing in overseeing and managing AddRan projects assigned to the John V. Roach & AddRan Marketing & Communications Coordinator, working closely with the coordinator on process. 4. Tracks related key performance indicators and compiles results into periodic reports for university and college leadership. 5. Creates compelling, strategically-aligned content for a variety of media, including brochures, posters, newsletters, websites and social media, including TCU Today, TCU Magazine, Endeavors and other appropriate publications. 6. Manages and regularly updates the college/school website and social media accounts to boost engagement and grow followers; collaborates to share content across other university social channels and websites, as relevant. 7. Utilizes analytics to understand the user experience and make data-informed recommendations and optimizations to college web and social content. 8. Plays a lead role in redeveloping the college website, maintains college-level web content, and updates department-level content as assigned. 9. Advises, proposes and executes paid print and digital advertising on behalf of the college and its programs (contingent upon departmental budgets and direction from Director of Marketing). 10. Provides logistical support and plans promotions for high-profile college events and conferences. 11. Identifies faculty experts, reputation-defining events and story opportunities for the college, collaborating with the Communications team to pitch and facilitate media requests and public relations opportunities. 12. Oversees the creation of marketing materials, including curation of the content, copywriting and editing, and image sourcing. Works with the Project Manager to ensure deliverables are on time and on-message. 13. Ensures college video and images are properly tagged and migrated to the university’s digital asset management system. 14. Performs other related duties as assigned.
Required Education & Experience:
• Bachelor’s degree in journalism, marketing, advertising, public relations, communications or related field of study. • 3 plus years of experience in advertising, marketing, public or media relations, journalism or related environment developing both digital and print content.
• Experience using Adobe Creative Suite • Experience using web content management systems
Knowledge, Skills & Abilities:
• Knowledge of and ability to integrate communications, public relations and marketing tactics. • Knowledge and ability to manage grow social media channels. • Knowledge of Google Analytics; experience using analytics to drive marketing and communication innovation, combined with the ability to generate creative ideas and execute activities. • Skill writing and editing to publication/university/Associated Press style guidelines and in a variety of different styles to fit audience needs. • Skill and experience using WordPress or other web content management system or digital publishing platform • Skill and proficiency using Microsoft Office Suite. • Ability to communicate both orally and in writing. • Ability to use digital project management tools. • Ability to be a thought-partner with the Dean and the Dean’s team to enhance overall strategic development. • Ability to create/edit photos and videos for use on social media and websites. • Ability to oversee details of projects. • Ability to work independently and as part of a team. • Ability to work on multiple projects simultaneously.
TCU Core Competencies:
University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.
Physical Requirements (With or Without Accommodations):
• Visual acuity to read information from computer screens, forms and other printed materials and information. • Able to speak (enunciate) clearly in conversation and general communication. • Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions. • Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting. • Lifting and moving objects and equipment up to 10 lbs.
• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours. • This role is an on-campus, in-person position. • There are no harmful environmental conditions present for this job. • The noise level in this work environment is usually moderate.
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.
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