BayMark Health Services is looking for a Marketing Specialist to be responsible for supporting the marketing efforts of our treatment centers throughout North America. This essential position will provide professional marketing services and support contributing to the business development strategy and initiatives to enhance brand awareness, enrollment and revenue generation.
Creates and implements marketing strategies and campaigns to increase brand awareness, expand community education of services and market share
Serves as the Lead copywriter and collaborator on design / layout of marketing material, campaigns and special projects, overseeing the production logistics associated with them
Manages public relations efforts including press release writing and article development for targeted distribution
Coordinates and manages paid advertising projects and tracking for ROI evaluation
Works collaboratively with Digital Marketing to develop and/or manage content for branded websites, SEO/SEM
Supervises social media and marketing coordinator; developing and editing the content calendar, insuring creation of meaningful and relevant content that builds brand equity and generates inquiry activity
Manages vendor relationships, contracts and deliverables for assigned projects
Coordinates and manages the annual patient satisfaction survey project
Develops and maintains strong working relationships across regional teams and stakeholders in alignment with the companys values and principles to develop strategy and produce deliverables on designated timelines
Host patient focus groups at assigned centers to gather feedback and incorporate into strengthening our patient facing communication resources
Must possess a detail-oriented approach and be able to maintain a high level of ownership and accuracy
Prepares and submits all regular and requested reports
Performs other duties and special projects as assigned
Must be at least 18 years of age
Bachelors degree in Marketing, Communications, English, Business or related field from an accredited college or university preferred
5+ years successful experience in healthcare marketing
Ability to work independently, manage time and budget effectively without close supervision
Strong eye for detail and graphic composition
Must be a self-starter, creative, proactive and organized with strong interpersonal and communication skills
Excellent written, proofreading and verbal communication skills
Proficient computer skills in MS Office Suite, Adobe Creative Cloud and Canva with the willingness to learn new programs as required
Ability to manage multiple projects simultaneously and handle large volume of detail work accurately and efficiently while meeting deadlines
Satisfactory drug screen and criminal background check
Comprehensive benefits package including medical, dental, vision and 401(K)
Generous paid time off accrual
Excellent growth and development opportunities
Satisfying and rewarding work striving to overcome the opioid epidemic
Everyone will be asked to be in compliance with the most recent COVID guidelines from CDC, State, County and City
Here is what you can expect from us:
BayMark Health Services specializes in the treatment of opioid addiction. BayMark Health Services provides medication-assisted treatment services in a variety of modalities and settings through our divisions: BAART Community HealthCare, Health Care Resource Centers and MedMark Services, Inc. BayMark Health Services, also provides traditional primary health care services, as well as integrated primary care, in select locations.
BayMark Health Services is committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State and local laws that prohibit employment discrimination on the basis of race, color, age, natural origin, ethnicity, religion, gender, pregnancy, marital status, sexual orientation, citizenship, genetic disposition, disability or veterans status or any other classification protected by State/Federal laws.
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