At CVS Health we are on a mission to democratize healthcare – improving outcomes while making healthy living more accessible for all.
CVS Health Caremark is the Prescription Benefit Management division of CVS Health. We help Employers and Health Plans deliver the highest quality care for their members, while keep prices as low as possible. We are the market leader and are differentiated from our competitors due to our integrated approach with our providers, our own health plan and our retail pharmacy footprint.
Join us in our mission to lower health care costs, increase accessibility, and improve lives!
The Sr. Manager, B2B LifeCycle Marketing, reports to the Lead Director of LifeCycle Marketing. In this role you will be leading the charge on building our first ever B2B scale marketing program to our highest potential growth segment – Employers. You must be an innovator and a change agent, with a passion for B2B client-centric, needs-based marketing. You will be responsible for the creation, development and delivery of data-driven marketing programs and campaigns that will convert Employer prospects to clients and convert clients to brand loyalists. You will orchestrate end-to-end marketing strategies across all channels (email, site, social, field, direct mail, etc.) and across all moments of the life cycle (prospect, early tenure, growth, customer loyalty, and attrition prevention). You will also be responsible for marketing the Employer specific product portfolio – understanding the product value propositions, target audience, and how, when and where to bring product messages to market within client-centric marketing strategies and programs.
This is a dynamic and fast paced environment, and the successful candidate will enjoy balancing short-term needs with longer-term planning. A collaborative team mindset and the ability to build consensus and influence in a cross-functional and highly matrixed environment is required. We are looking for a results-driven marketing innovator who can take the client and prospect experience to new heights.
• Create end-to-end marketing strategies and campaigns as part of the overall Employer lifecycle marketing program that drive growth, adoption, and retention • Create analytic-model driven scale programs (e.g. dynamic email campaigns, always-on marketing alerts to sales, triggered curriculum based engagement programs) that are client-centric right-time, right message, right-channel • Define client segmentation leveraging primary research, data and analytics • Map the current prospect and client journey, and find opportunities to influence and drive change, then use clear criteria to prioritize which opportunities you will activate • Develop strategic positioning, value stories and messaging, and pull that through to sales tools and surround sound campaigns that drive audience engagement & increase consideration • As a data-driven marketer, develop program metrics and KPIs, ensuring measurement and reporting accuracy, and leveraging ongoing insights to refine strategies and inform go-forward approach • Be bold, creative and innovative!
Want to meet us in person?
If you are based in New York City, we are hosting an in-office event for high-potential candidates to learn about roles like this one and meet Marketing senior leaders.
If you’d like to express your interest for this event, please let us know here:
Pay Range The typical pay range for this role is: Minimum: 75,400 Maximum: 158,300
Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.
COVID-19 Vaccination Requirement CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.
You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.
Preferred Qualifications • Able to Navigate a Complex Organization: The ideal candidate will have worked effectively in an organization of considerable size, scope and complexity. He or she will be highly effective at partnering and will understand how to collaborate, influence and drive impact across the organization. • Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong story telling & quantitative and qualitative evidence • Demonstrate Excellence and Accountability: Innovate; anticipate the future; aspire to be the best and work toward continuous improvement; work cross-functionally to achieve right outcomes; create and lead with a sense of urgency; translate strategy into action and action into results. • Strong partnership management: Build trust by creating value-added relationships with all constituents; exceed constituents’ expectations. • Lead Change and Inspire: Be bold to challenge the status quo and offer new perspectives and approaches that help drive innovation, change and marketing excellence. • Experience specifically with marketing to large and mid size corporations where the main channel is sales relationship with surround sound leveraged for amplification • Experience working with analytics teams to create opportunities identification analysis and designing results reporting packages • Expertise in data-driven scale marketing in the B2B space (e.g. dynamic email campaigns, always-on marketing alerts to sales, triggered curriculum based engagement programs) that are client-centric right-time, right message, right-channel • Understanding of marketing through a tele-account management and tele-sales organization in addition to field sales organizations • Able to influence without authority x-functional partners at all levels of the organization • Experience navigating and succeeding in a highly matrixed organization
Education Bachelor’s degree or equivalent (HS Diploma and 4 years of experience) Required.
Required Qualifications A minimum of 6 years of experience creating and delivering B2B life cycle marketing programs in healthcare, PBM or relevant B2B industry
Business OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.We strive to promote and sustain a culture of diversity, inclusion and belonging every day.CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disab...ility, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.