Plans, organizes, and directs tourism advertising, promotions, creative media buying, communications and public relations, visitor services, events, and partnerships.
ESSENTIAL JOB FUNCTIONS
Supervises and manages staff including, assignment, scheduling, interviewing, hiring, evaluation, training, and discipline of assigned staff.
Develops and implements the annual marketing plan and budget which includes strategies for paid, owned, earned and shared media.
Develops and implements strategies to advance the destination's identity, broaden awareness, and increase visibility of its programs and priorities across key audiences.
Manages media procurement and oversight of media activities including securing insertion orders and monthly billing approval; develops and manages the annual media relations budget as it pertains to local, regional, national, and international media outreach initiatives.
Fosters a team that will cultivate and execute new concepts, channels, and partnerships to position the organization as an innovative leader in the tourism industry.
Demonstrates and communicates knowledge of product information: marketing initiatives, market research, brand strategy, and opportunities that will influence the brand.
Cultivates productive working relationships with tourism partners and community entities such as local community groups, governments, attractions, events, and Chambers; acts as liaison with media and local government agencies.
Creates marketing strategies that will cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media, key influencers, and partner organizations.
Works with local stakeholders including hotels, attractions, restaurants, retailers, civic and service organizations regarding media familiarization tours and media missions.
Analyzes campaign results and market trends; recommends changes to strategies based on analysis and feedback.
Works in partnership with the agency to identify potential new opportunities and develop plans and action steps to be instituted, managed, and measured.
Provides planning and leadership to marketing, communications, and visitor information staff.
Prepares and present reports as needed.
Performs related duties as required.
MINIMUM TRAINING AND EXPERIENCE
Education, Training, and Experience: Bachelor's Degree in communications, marketing, public relations, business or related field; supplemented by five (5) years of marketing and communications strategy experience, three (3) of which are in a senior management capacity; or an equivalent combination of education, training and experience that provides the required knowledge, skills and abilities. Experience managing a full-service advertising agency relationship required. Experience utilizing current social media platforms required. Demonstrated ability to effectively manage time and work independently with minimal supervision required. Experience in a destination marketing organization is preferred.
Licenses and/or Certifications: Requires a valid driver license.
The mission of the Destin-Fort Walton Beach Tourism Development Department (TDD) is to make time spent here, whether visiting living or working, more valuable to all. Fitting, because many residents today began as a tourist! Okaloosa County is a destination rich in family-friendly experiences. Whether visiting the winding rivers flowing through tree lines, parks and recreational points of interest or spending a few days at the white sandy beaches reflecting upon the Gulf of Mexico shoreline, the TDD promises to get kids outside... on the water to give their adventurous side room to grow!
Visit destinfwb.com to learn about our destination.
The Tourist Development Department is required to promote the area and meet the following objectives below:
Promote tourism sales and increase overall visitation through marketing and advertising of our beautiful area to the outside world, generating a maximum return on investment for the local economy.
Operate Visitor Welcome Centers, Convention Center, and Film Commission.
Provide public safety, e.g. beach safety and lifeguards
Protect the natural environment through funding of the artificial reef program, public beach access parks, beach trash removal, beach restoration improvements, sea turtle conservation.