Reporting to the Director of Marketing and in partnership with the marketing and communications team, the Senior Digital Marketing Lead will serve an important role in the leading the implementation of marketing strategies at the Harvard Graduate School of Education (HGSE). Supporting one of the world's most recognizable brands and advancing a mission to create and amplify opportunities to transform education for all, the Senior Digital Marketing Lead will help to drive engagement for HGSE across multiple domains, including enrollment and community outreach.
The Senior Digital Marketing Lead will play a visible role in the collaborative development and execution of a strategic, integrated, comprehensive, multi-channel marketing plan that promotes HGSE to key stakeholder audiences, including prospective students, education practitioners, and donors. A successful candidate, in addition to a solid marketing and communications background, will possess an orientation toward a highly collaborative work environment, an entrepreneurial spirit, and a demonstrated track record of driving results with clear evidence of efforts to outcomes.
Develop a deep understanding of the HGSE mission, vision, and values to represent the organization and school with integrity and contribute to a compelling story about our purpose, and identity
Develop high-level knowledge of groups and initiatives that fall within the HGSE brand to help guide their individual marketing efforts through partnerships with their marketing/communications leads
Serve as liaison for Marketing team, responding to and triaging inquiries/requests from HGSE groups and initiatives, as appropriate
Provide feedback on and serve as key thought partner for creative projects, including graphic design, videos, and branding
Perform other duties as assigned
Recruitment and Degree Program Marketing:
Manage key marketing materials for the school, including overseeing updating brochures, liaising with admissions on nurturing emails, and assisting with approving swag
Project manage and liaise with our digital advertising agency on tasks including ad placement, landing pages, reporting, copy and design, audience targeting, and campaign optimization
Assist with overseeing marketing videos and photography, including helping coordinate shoots, conceptualizing videos, and identifying key photography needs
Help strategize on overall marketing and advertising tactics to recruit a strong and diverse pool of applicants to HGSE
Build school-wide newsletters and lead nurturing emails, including writing copy, creating, segmenting, and deploying emails
Report on and analyze email campaign results and audiences, providing recommendations to improve performance
Keep current with email marketing trends, providing creative suggestions to enhance the email experience and targeting strategies
Coordinate and execute on event promotion dissemination across HGSE, the university, and with external partners, including posting across event platforms, coordinating postering, and sharing email and social content
Develop promotional copy for events, including event descriptions, taglines, emails, and social media
Report on event attendance and performance of event promotions, providing recommendations on improvements
HGSE is a diverse community of learners, teachers, and employees who are passionate about changing the world through education and striving for maximum impact in the field of education.
HGSE Human Resources values diversity in all forms, and believes that each employee brings a set of diverse experiences and identities to the workplace that makes us stronger, encourages innovation, and enhances our collective contributions. We continue to develop and support a workforce that reflects the diversity of those we serve; fosters an environment that allows each individual to belong and to bring their best self to work; and creates the conditions that empower employees to contribute their full potential to advancing the work of the school. We do this by:
Hiring and retaining staff reflecting the diversity of those we serve;
Providing employees opportunities to learn, grow, and be challenged;
Reviewing and ensuring fairness and equity in HR practices and policies including but not limited to hiring, promotion, and compensation;
Developing strong relationships and partnerships internal and external to our community to advance diversity and inclusion;
Communicating transparently and respectfully; and
Fostering an inclusive, respectful, and professional work environment
Salary Grade: 056
Union: 55 - Hvd Union Cler & Tech Workers
A minimum of 5 years progressive experience in marketing and communications.
Any candidate wishing to be considered must supply a cover letter in addition to their resume showing that they meet the required basic qualifications.
Please note this search is being conducted by The HiPo, High Potential High Performer Network.
Prefer a degree in marketing, communications, or related field.
Demonstrated experience developing and conveying marketing messages that capture fundamental principles and the value proposition of a given program or product offering.
Strong skills in digital marketing and campaign-building across web, email, social media, and other platforms.
Strong technical proficiency with email and marketing technology, and a disposition toward creating strong systems and structures to maximize productivity and efficiency.
Experience with email service providers (Marketing Cloud, etc.), digital advertising platforms (Google Ads, LinkedIn Campaign Manager, etc.), Canva, and/or Salesforce is a plus.
Experience and interest in analytics and learning to improve communications and outcomes.
Leadership experience in providing direction, briefs, and feedback to other marketing professionals and skillfully managing iterative processes for review, feedback, incorporation, and approval for marketing assets.
Experience with Microsoft Office (Excel, Word, PowerPoint, etc.).
A collaborative mindset with a willingness to effectively work with multiple groups within HGSE.
Strong relationship managing skills.
Excellent writing and proofreading skills.
Discernment and professional judgment.
Ability to multitask and remain flexible in a deadline-driven environment.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
About Harvard University Graduate School of Education
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.