At Greater Pittsburgh Community Food Bank, we're committed to diversity, equity, and inclusion. Our organization grows and succeeds when all members of the community, where we live and serve, have a seat at the table to help us ensure all of our neighbors have enough to eat. We invite candidates from all diverse backgrounds, including but not limited to race, gender, sexual orientation, abilities, etc., to join our team.
The Digital Marketing Coordinator- Partner Support will plan, develop and execute digital marketing strategies and content on behalf of the Food Bank for its network of partners, as well as assist the Marketing and Digital Media team with other marketing & media initiatives. This role is temporary (9-12 months,) full-time as part of a pilot initiative.
On behalf of the Food Bank’s partners, provide one-time assistance in the categories of website development/improvement, social media audits, content recommendations, Google Business setup, basic ad campaigns, photo/video, various trainings as well as other related responsibilities (analytics, reporting etc.).
Implement SEM/SEO tactics
Management of selected Food Bank partner websites and related digital properties
Research “competitors” as well as other nonprofits to determine current digital trends and evaluate success
Seek and deploy cutting-edge social media capabilities and drive internal social media competency development in others
Develop strategy & creative for digital media buys (social media, search, display, and video ads, etc.)
Develop regular analytic reports for selected partners
Assist with UX testing and heat/click mapping for partners
Must have knowledge of digital marketing best practices, nonprofit relevance a plus
Must be a team-player and flourish in a collaborative, fast-paced environment
Must be detail-oriented
Must possess the ability to plan, organize and handle multiple functions simultaneously
Must have the ability to communicate clearly and professionally, both verbally and in writing
Must have ability to think critically
Must possess excellent project management skills
Must possess exceptional capacity to learn as this position requires you to become fluent in all areas of marketing and advertising while the industry is constantly changing
Other duties assigned
Bachelor’s Degree in digital marketing, media, advertising or related field
2-3 years digital marketing experience
Demonstrated graphic design skill
Experience managing social media, search, display and video advertisement campaigns
Demonstrated ability with digital media tools such as WordPress, Adobe Illustrator, InDesign, Photoshop, Dreamweaver, Canva, Hootsuite, Google Analytics, Google Tag Manager, VWO, Facebook Business Manager, Facebook Ad Manager, Google Ads
Excellent communication skills
Excellent teamwork skills
Management experience preferred
Previous experience with WordPress or other content management system preferred
Track record of executing successful SEM and SEO campaigns preferred
Ability to edit and maintain CSS and HTML code preferred
Ability to design and execute text message and email marketing campaigns preferred
Act 33 & 34 Clearances
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities, duties, and qualifications required of employees assigned to this job.
Please submit a portfolio and/or links to examples of previous work & successes.