Founded in 1863, Boston College is a Jesuit, Catholic university located six miles from downtown Boston with an enrollment of 9,445 full-time undergraduates and 5,125 graduate and professional students. Ranked 35 among national universities, Boston College has 878 full-time and 1,201 FTE faculty, 2,750 non-faculty employees, an operating budget of $1.2 billion, and an endowment in excess of $2.8 billion.
The Assistant Director of DigitalMarketing will support the development and implementation of strategies thatengage alumni and donors through a variety of digital channels. As part of thecommunications and marketing team in the Office of University Advancement, thisindividual will help bring digital marketing concepts to life using data andanalysis to maximize the success of the division's efforts.
Reporting to the Senior AssociateDirector of Digital Marketing, the Assistant Director is responsible forhelping to develop and execute content and engagement strategies, includingthose that build brand awareness and affinity in alumni, and drive annualparticipatory giving. They will assistwith the development of effective communication, solicitation, and stewardshipstrategies that utilize email, social, Google Analytics (G4) and other emergingtechnologies.
Together with the Senior AssociateDirector of Digital Marketing, the Assistant Director will be expected to helpdevelop specific strategies to support alumni interaction with measurableresults in email engagement metrics and social media followers and engagements.This role also assists in delivering digital fundraising campaigns includingongoing email campaigns, automated gift anniversary emails, retargetingjourneys, recurring giving campaigns, etc. The Assistant Director is a vitalcontributor to the successful implementation of multichannel appeals, includingday-to-day responsibilities focused on creating organic social content andcampaigns, analyzing social and email performance, collaborating onsegmentation strategies, exploring data personalization, and drawing insightsfrom BC's digital efforts in participatory giving and beyond. To be successful,the Assistant Director must be comfortable working in a fast-paced,team-oriented environment with strong attention to detail and experience withsocial media, digital marketing campaigns, and data analysis. In addition toworking with other members of the digital marketing team, the assistantdirector will partner closely with other members of the AdvancementCommunications and Marketing department, including developers, designers, andcontent producers. They will also collaborate with other stakeholders inUA--including alumni relations, annual giving, gift planning, parent engagement,stewardship, and events--to leverage the behavior of UA's broadest audiences.
Support digital marketing efforts aimed at increasing alumni awareness, affinity and engagement across the digital landscape (social, email, web)
Support campaign creation and analysis of fundraising participation with alumni, donors, parents, and other audiences
Help create digital marketing plans that align with University Advancement and University priorities through a variety of digital channels with primary emphasis on email and social
Partner with Assistant Director, Data Analytics to support the creation and implementation of appeal codes and online giving forms to support specific digital campaigns
Collaborate closely with colleagues and stakeholders to identify and meet digital marketing needs
Review results in real-time to make adjustments to plans and strategies for upcoming digital campaigns
Act as a point of contact for Advancement Information Systems (AIS) to create segmented email distribution lists that will allow for strategic digital communication
Represent the digital marketing team as necessary in meetings with internal and external clients, including staff, alumni, and students
Have an understanding of digital marketing best-practices and knowledge of emerging trends in digital marketing, especially when it comes to multi-channel marketing, social marketing, and segmentation strategies.
Full-Time Equivalent Hiring Range: $59,550 to $74,450; salary commensurate with relevant experience.
This position requires a Bachelor'sdegree and a minimum of two years of directly related digital marketingexperience or related experience, with proven organizational and projectmanagement skills. Aptitude for analysis and understanding data and numbers iscritical. Basic knowledge of one or more of the following is preferred but notrequired: HTML, CSS, email marketing tools such as Salesforce Marketing Cloud,social media management platforms (native and third party), online giving formproviders (GiveCampus, Scalefunder, iModules), Blackbaud CRM or online donordatabases.
Mustbe a collaborative team player who is highly motivated and dedicated to thegoals of advancing higher education and have an appreciation for JesuitCatholic education and the goals and values of Boston College.
Theoffice of University Advancement supports the mission of Boston College bypromoting a culture of inclusion that values each individual. Our recruitingpractices support that commitment to build diverse teams reflecting ourcommunity; students, alumni, parents and friends of Boston College.
Boston College offers a broad and competitive range of benefits depending on your job classification eligibility:
Tuition remission for Employees
Tuition remission for Spouses and Children who meet eligibility requirements
Generous Medical, Dental, and Vision Insurance
Low-Cost Life Insurance
Eligibility for both University-Funded 401k and Employer-Sponsored 403b Retirement Plans
Boston College conducts pre-employment background checks as part of the hiring process and requires all employees to be fully vaccinated for COVID-19. Boston College is an affirmative action, equal opportunity employer. In concert with our Jesuit, Catholic mission, Boston College is dedicated to the goal of building a culturally diverse and pluralistic faculty and staff committed to teaching and working in a multicultural environment and strongly encourages applications for women, minorities, individuals with disabilities, and covered veterans. To learn more about how BC supports diversity and inclusion throughout the university please visit the Office for Institutional Diversity at https://www.bc.edu/offices/diversity.
Boston College is one of the nation's best and most selective universities, with U.S. News & World Report ranking Boston College 31st among national universities, and Forbes ranking it 26th in its 2012 America's Best Colleges listing. Boston College confers more than 4,000 degrees annually in more than 50 fields of study through eight schools and colleges. Faculty members are committed to both teaching and research having earned nearly $60 million in research grants in the last year alone. The University has made a major commitment to academic excellence. As part of its Strategic Plan, Boston College is in the process of adding 100 new faculty positions, expanding faculty and graduate research, increasing student financial aid to more than $128 million annually, and widening opportunities in key undergraduate programs, such as international study, internships and student formation.