Associate Director, Direct Marketing and Participation - University Advancement
Washington University in St. Louis
Location: Clayton, Missouri
Internal Number: JR68522
The Associate Director of Annual Giving Programs (AGP) will lead the Direct Marketing & Participation (DMP) teamâ™s efforts to grow Annual Fund support and increase alumni participation. This role will be responsible for helping cultivate a culture of philanthropy within the WashU community by developing and enhancing participation strategies for undergraduate alumni. Additionally, the Associate Director will oversee participation programs, including giving days and Loyalty Society, as well as supporting student philanthropy and class/reunion giving efforts to promote the Annual Fund.
Primary Duties and Responsibilities
Undergraduate Alumni Participation:
Responsible for developing long-term strategies to drive growth of WashUâ™s philanthropic culture through Annual Fund awareness and understanding among our alumni and campus.
Serve as the subject matter expert on the standards of alumni participation metrics.
Research and develop messaging and direct marketing tactics to embrace and embolden participation from recent graduates, young alumni, multigenerational families, and dual alumni households.
Consult and collaborate with school/unit partners to develop innovative marketing approaches to increase alumni donors through cause-based affinity giving.
Seek opportunities to facilitate feedback and suggestions from alumni and donors.
Openly communicate with peer schools, vendors, and professional organizations around best practices, trends, and emerging developments in annual giving and alumni participation.Â
Plan and execute giving day programs.
Review and enhance annual campaigns for existing projects (First Day and Giving Tuesday) and develop and implement strategies for new projects.
Lead steering committee teams to design marketing/promotional schedules, appeal/solicitation campaigns, virtual and in-person event/participation logistics, and student/volunteer/staff engagement opportunities.
Collaborate with AGP and other UA teams to identify potential challenges/donor matches, school/unit specific sub-campaigns, and audience segmentation.
Research and integrate industry trends, technology solutions/platforms, and participation messaging to enhance giving day performance.Â
Manage the Washington University Loyalty Society, our consecutive giving recognition program.
Develop and execute annual strategies to drive donor retention and acquisition through direct marketing and cross-promotion opportunities.
Oversee donor acknowledgements, stewardship pieces, newsletters, events, and other forms of recognition.
Research and integrate industry trends and peer institution benchmarking to enhance Loyalty Society membership appreciation and expand donor audience recognition.Â
Student Philanthropy and Class Giving:
Strategically partner with AGP and UA teams to coordinate direct marketing efforts for student philanthropy and reunion/class giving programs.
Assist with executing Senior Class Gift campaigns and events.
Develop and recommend marketing opportunities to engage current students with Annual Fund educational resources, impact/stewardship activities, and participation (giving) options.
Liaise with Reunion/Class Giving and ACE Reunion teams to coordinate all DMP partnerships and projects to support alumni participation.
Track activities, generate reports, and provide regular updates of various metrics pertaining to duties of this role, as needed.
Collaborate with colleagues on programs and projects that overlap with those stated above.
Assist, as necessary, with AGP and other relevant University Advancement events and campaigns.
Undertake additional projects or perform other duties as assigned by the Director and Executive Director of Annual Giving Programs.
Three to four years of experience in fundraising, program/project management, or a field requiring the application of similar skills including marketing, advertising/sales, communications, or public relations.
Significant experience planning and managing complex programs, projects, or marketing campaigns: setting timelines and priorities, analyzing data, working with complex reporting and data sets, coordinating work among multiple teams, maintaining vendor relationships, developing and managing organized systems of processes and protocols, etc.
Experience planning events (virtual, live, or hybrid) is beneficial, but not required.
Understanding or awareness of nonprofit operations, annual giving fundraising, and direct marketing/persuasive marketing and communication strategies.
Knowledge of university environment; experience working in educational/nonprofit organization setting is a plus.
Working knowledge of and proficiency with standard office equipment, hardware, and software; advanced skills within Microsoft Office suite, including Word, Excel, PowerPoint, Outlook, and Teams.
Experience using database, website/online form solutions, and other software platforms. Familiarity with Salesforce, BlackBaud, MyEmma, ThankView, Phonathon systems (such as RNL Engage), Workday, SmartSheet, Box, or ClickUp.
Disposition of creativity and collaboration with the initiative to brainstorm new ideas, explore novel concepts, and embrace innovative opportunities.
Desire to work collaboratively with colleagues.
Comfortable facilitating the work of teams and individuals, including peers, students, and volunteers.
Excellent verbal and written communication skills to relay detailed instructions and provide or solicit feedback
Demonstrated strength in organizational, time management, and project management skills.
Ability to manage multiple priorities and deadlines under pressure; strives for accuracy and lends extensive attention to detail.
Strong analytical processing skills to make decisions from data and reporting metrics.
Well-developed critical thinking, problem solving, and conflict resolution abilities. Able to quickly think on their feet, identify resources, and make informed decisions.
Exceptional at relationship management.
Comfortable interacting with a variety of diverse audiences.
Demonstrated ability to build and maintain relationships.
Skilled at expressing empathy and providing premium customer service.
Committed to professional growth and remaining informed of annual giving, higher education, and other industry trends and best practices.
Comfortable and nimble in learning new software systems, processes, and protocols.
Ability to listen carefully, learn quickly, and work effectively in a complex organization.
Willingness to accept feedback, direction, and coaching.
Committed to display honesty, integrity, enthusiasm, and strong work ethic.
Capable of handling confidential information appropriately and professionally.
Familiarity with and appreciation for the mission of University Advancement programs and the activities of the department.
Desire to play a meaningful role in the universityâ™s community and to share in the communityâ™s commitment to education and research.
Minimum of three years of related experience.
$55,600.00 - $94,900.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the Universityâ™s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
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Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.