The Gerontological Society of America, is seeking an individual to be responsible for managing the promotion of the organization’s products by developing and implementing promotion and advertising campaigns, tracking sales data, maintaining promotional materials inventory, maintaining databases, and preparing reports. Manage the day-to-day implementation of the organization’s strategic promotion plans to ensure an accurate, consistent message in its promotion initiatives. Responsible for producing content that supports membership development, Annual Scientific Meeting, special events, journals, publications, professional affairs/policy, products, and services directed to members, customers, markets, and industries. Execute market research initiatives that assist with the organization’s goals and objectives.
Additionally, you are responsible for assisting with the management in the design, execution and maintenance of digital programs and learning content for the organization that involve establishing the comprehensive delivery and execution of programs for both in-person and virtual environments.
Manage digital platforms including the website, learning management systems, and e-marketing systems. Provide support on key strategic priorities and operational effectiveness by working collaboratively with staff, along with partners, to support both new and current digital and promotion products across the product's full life cycle (needs analysis, design, development, delivery, evaluation, and revisions). Projects will include diverse instructional design modalities (in-person, eLearning, blended learning, etc.). Technical producer to build educational products, including virtual learning collaboratives, eLearning modules, webinars, podcasts, workshops, instructional videos. Design, remix, upgrade and re-invigorate existing information and courses based on evaluation data to increase relevancy and impact. Provide advanced customer service support to learning management system users who are experiencing technical problems. Keep abreast of training and development research: learning theory, motivation theory; and new materials, methods, and techniques. Participate in established project teams to develop, implement and maintain digital assets.
Manage the digital and print production of products and programs ensuring alignment with the organization’s brand and budget parameters. Serve as the organization’s primary point of contact for printers, designers, mail houses, and list management vendor, and facilitate the production of all materials (print, electronic, e-newsletters, various publications, Annual Scientific Meeting materials, membership materials, professional affairs materials, media kit, etc.).
Bachelor’s degree preferably in digital communication. Minimum of three years of related experience or equivalent combination of education and experience. Association experience strongly preferred.
Minimum of 5 years of prior related experience in a digital communication management role.
Experience with management of promotion campaigns, optimization of resources, data collection, analytics, design & branding, tracking, social media promotion, content distribution, SEO, and email marketing.
Knowledge of digital communication, online learning programs, production, fulfillment and distribution management.
DEI and Discrimination Statement:
The Gerontological Society of America (GSA) is more than 75 years old. Our Society serves as a voice for advancing the study of aging. We recognize the need to be intentional in our actions to achieve our highest ideals. For these reasons, we make an active and conscious effort to challenge racism and discrimination in any form and view this as central to our ideals of creating a just, equitable, diverse, and inclusive Society that promotes meaningful lives for all as we age. We will hold fast to our vision: meaningful lives for all as we age, and that all individuals will have the opportunity to live healthy and productive lives and be treated with just, humanity, dignity, and respect. Our policy is to embed diversity, equity, and inclusion as fundamental principles and practices across the Society.
GSA is the nation’s largest interdisciplinary organization devoted to the field of aging — joins in solidarity with the movement to condemn the entrenched racism undermining American society and promote equal rights for all. GSA is an employer that pledges to not discriminate against employees based on race, color, religion, sex, national origin, a...ge, disability, or genetic information.
About The Gerontological Society of America:
Societies around the world are experiencing a permanent and transformational shift in the ages of their population. By 2035, adults ages 65 and older will outnumber the population under the age of 18 for the first time in American history. Older Americans — growing in numbers and diversity — will be key to the nation’s future economic health, and the public and private sectors must adapt to these demographic realities. The top membership society devoted to research, education, and practice in the field of aging is The Gerontological Society of America. As the world’s largest interdisciplinary organization in aging, our vision of “a society that honors older people” is forward-thinking and is aimed at driving innovative advances in the aging process. GSA has three key areas of focus: (1) to promote the conduct of multi- and interdisciplinary research in aging by expanding the quantity of gerontological research and by increasing its funding resources; (2) to disseminate gerontological research knowledge to researchers, practitioners, and decision and opinion makers; and (3) to promote, support, and advocate for aging education, and education and training in higher education. Based in Washington, DC, GSA has 5,500 domestic and international members, an employee base of approximately 21 staff, and a budget of approximately $7M.