We are looking for a talented, passionate, and experienced marketing professional to develop and direct the implementation of all marketing and community engagement strategies for the organization, its programs, and activities. This role is a combination of high-level strategy and doing the work to make it happen. Candidates must be able to work 40 hours per week both in office as well as at events and performances. The Director of Marketing & Community Engagement reports to the Chief Operating Officer while providing ongoing and regular support to the chairs of music, dance, and early childhood.
Lead strategic marketing initiatives and campaigns to heighten OCMD’s institutional identity and promote awareness and recognition of the organization to a broad and diverse constituency
Evolve and grow our structured and multifaceted institutional marketing plan to boost engagement and foster a deeper sense of community with faculty, staff, students, and families
Oversee and manage timely delivery of compelling, high-quality digital and print programmatic marketing campaigns including internal and public-facing websites, emails, lobby monitors, monument sign, social media channels, flyers, brochures, and other collateral ensuring each property is user-friendly, brand compliant, accurate in content, and effectively conveys the appropriate marketing messages
Lead the charge in bringing the day-to-day OCMD student experience to life on social media, growing our social communities, elevating our content approach, optimizing paid ads, and engaging with social channel users
Work in conjunction with program chairs to establish and achieve established annual earned revenue, student attraction, enrollment, and retention goals for all programs; analyze student demographics and enrollment trends to determine advertising, promotion, and pricing strategies, in collaboration with appropriate staff
Develop and share bimonthly reports outlining metrics on the progress and success of campaigns
Lead, strategize, and monitor communications with key stakeholders, including students, faculty, families, donor, support group, and strategic partners
Provide direction and supervise marketing staff
Manage the school’s relationships with all third-party media and PR vendors including consultants, photographers, videographers, advertising, and printers
Non-profit salary commensurate with experience.
Hours Per Week
Full-time employment with access to a 403(b) retirement savings plan and health plan
Preferred Qualifications and Skills
Bachelor's degree, preferably in a field related to marketing or communications
3-5 years of mid- to senior-level experience creating and implementing communication and marketing strategies, preferably in arts and culture
A successful track record of identifying and generating forward-thinking and compelling content for distribution across a host of channels using quantitative metrics to reach campaign goals
Technical expertise and experience in website development and SEO best practices
Keen eye for graphics, publication design, photography, and video
Familiarity with current software and technologies including Adobe Creative Suite, Canva, Asana, Squarespace, Square, Mailchimp, Google Suite products and Google Analytics
Passionate performing arts consumer and advocate
Strong organizational and interpersonal skills and an ability to multi-task and work cooperatively with others
About Nonprofit Music and Dance School for Children
About OC Music & DanceOrange County Music and Dance is a public charity under IRC 501(c)(3), located in Irvine, California, that offers instruction and performance opportunities in music, voice, and dance for youth between the ages of 18 months to 18 years, as well as for adults. Pre-COVID, our enrollment was over 450 students and is now approaching 400 students, as we return to normalcy. We have nearly 45 teachers in our after-school programs. We also provide teachers and instruction in Title One schools in Orange County to augment and supplement the schools' full-time teachers. Approximately 50% of our students receive financial assistance. We are a Steinway Select School, meaning all our pianos are either Steinway (five grand pianos) or Steinway-designed Boston Uprights.We own our 21,000 ft2 building, which houses 18 spacious practice rooms, 2 large dance studios, a 124-seat black box theater, recording studio, conference rooms and food cafe.Why work for this organization?We are in the business of changing lives. Our mission is to nurture, inspire and empower Orange County's most determined and committed youth to follow their passions and achieve their dreams in music and dance.... If you are looking for meaning in your career and positive impact on the lives of children through your marketing strategies, you should take a long look at OCMD.