Director of Communications and Marketing The Director of Communications and Marketing will play a pivotal role in this next chapter of our school. Our 51-acre campus has state of the art facilities, outstanding students, innovative and strategic leadership from Trustees to administration and faculty, and dedicated and motivated parents. The Priory is poised for continued excellence in academics, an unwavering commitment to balance, and a sharp focus on the holistic development of students.
Primary Purpose Reporting to the Head of School and in close collaboration with the Director of Admissions and Financial Aid and Director of Advancement, the Director of Communications and Marketing is responsible for the development and implementation of a comprehensive and compelling communications and marketing strategy that will positively impact enrollment and fundraising initiatives for Priory.
With our Benedictine values as a central theme, the Director of Communications and Marketing will be a lead storyteller responsible for capturing campus life through various media including print, digital, and video and will be the creative architect for all internal and external communications. The Director will also be the chief steward of the Priory brand ensuring all programs implemented align with Priory’s mission and core values and share the stories of Priory’s past and present while also supporting a vision for the future.
The candidate will be expected to work without a support staff so must be eager to roll up their sleeves to get work done at both the strategic and executional levels.
Essential Functions and Responsibilities • Reflect the mission of Woodside Priory to all constituents • Oversee all internal and external communications via the master communications calendar which includes the significant volume of school communications to a wide range of audiences (parents/guardians, prospective families, donors, students, and alumni) and evaluate the impact of such communications through metric analysis • Understand all Priory audiences, Priory’s market position among independent schools in the area, and promote effective ongoing strategic communications with these groups • Design, implement, and manage the school's strategic marketing plan and work with departments to ensure consistency of its application particularly around voice and visual identity • Lead the editorial direction, design, production, and distribution of all print, video, digital, and social media content/channels • Craft and publish the weekly community newsletter, the Priory Post • Serve as the school's social media leader, designing our social media strategy and plan; stay current on trends in social media; make suggestions for new ideas or platforms; oversee social media postings, content creation, promotions, and engagements • Create content for and manage the website • Support Head of School in writing and presentation materials • Approve and manage external vendors and contractors for production of content, including printers, designers, photographers, and videographers; develop and maintain the school archive of photographs to be used as needed • Document and share campus activities and events • Manage our digital calendars • Maintain and implement the Style Guide, using consistent standards in all publications • Keep on-campus signage and digital signage up to date and current
Knowledge/Skills/Abilities • Commitment to the Benedictine/Catholic mission of the school • Strong verbal and written communication and interpersonal skills that can engage various stakeholders both internally and externally • Ability to manage and prioritize competing demands while producing high-quality work within deadlines • Demonstrated planning, project management, and organizational skills • A strategic individual with a strong understanding of branding and communications • A dynamic storyteller and strong writer with the ability to fully execute a brand voice through outstanding communication and copy-editing skills • Digitally savvy with a strong design aesthetic and a working knowledge of communications software including Google Drive and related apps: Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office (PowerPoint, Excel, Word), Web Design platforms (Blackbaud, WordPress), Photo Management apps (Flickr, ISSUU), and video editing software • Experience in all types of content creation, design, and production • Ability to create a strategic marketing plan including paid media and the assets to support it. • Proficient in social media strategy development, deployment, metrics and reporting, and campaign creation and execution • Knowledge of various web content management systems • Intermediate knowledge of photography (composition & DSLR camera functionality) • Authentic, kind, humble, and compassionate