CAREER CENTER

Purpose of Position:

Primary Responsibilities :

• Working with the Vice President University Advancement and the President of the university on all communications and messaging to deliver a consistent brand experience and being able to help leadership articulate public higher education's value proposition.

• Develop and execute an integrated University marketing strategy that aligns with the University's mission, vision, and strategic framework and raises the overall visibility and profile of the University. Utilize an appropriate mix of paid advertising (including print, radio, out-of-home, television and digital), digital communication, direct mail, social media, public relations, sponsorships and/or special events to increase awareness and build the brand of the University.

• Develop and implement marketing and communications strategy for Success by Design, NKU's strategic framework.

• Serve as a key liaison with university constituents. Be the owner and champion of the brand. Provide guidance, help and support to the university at large.

• Partner with the university's external licensing partner to continue growth of NKU's licensing program to generate and grow revenue stream and build brand awareness.

• Direct market research efforts to evaluate performance and measure ROI on traditional/digital marketing and advertising efforts and communicate with stakeholders to ensure continuous improvement.

Qualifications :

Minimum Education: Bachelor's Degree

Minimum Experience: 10 years

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