The Admissions Communications & Marketing Coordinator will work closely with the Associate Vice President of Enrollment/Dean of Admissions and Executive Director of Admissions to develop, write and manage the day-to-day Admissions communication plan including digital (video, photos, email, and text) and print.
In collaboration, writes, designs and manages all electronic communications to prospective and incoming students and their families using the Slate CRM;
Manage the comprehensive communication flow for incoming students including campaigns for prospects, inquiries, applicants, admits, and yield for freshmen, transfer and international students - via Slate;
Liaison with marketing department, ensuring timely development and execution of all admissions marketing tactics and materials;
Manage Admissions web content and assure information is up to date;
Manage and provide content for Admissions social media presence;
Analyze data and metrics and identify meaningful insights and trends from marketing and communication campaigns and activities. Make strategic recommendations based on this analysis;
Assist other departments on campus who need to communicate with incoming prospective students;
Assist with recruitment of new students;
Other duties as assigned.
A Bachelor's degree in marketing, communications or a related field required;
A minimum of three years related experience preferably in higher education;
Strong administrative skills and attention to detail;
Experience working with diverse populations;
Excellent written and oral communication skills; ability to write for different constituents and different tactics, both for print and digital;
Ability to multi-task in a fast-paced environment;
Experience using CRM technology in a higher education setting preferred;
Experience working with a web content management system (CMS);
Ability to work nights and weekends when necessary.
Dean College is a private, residential New England college grounded in a culture and tradition that all students deserve the opportunity to discover and exceed their greatest aspirations. A personal and transformative community since 1865, Dean tirelessly inspires our students to unimagined heights through personalized support and integrated delivery of academic, co-curricular and experiential learning. Our graduates are lifelong learners who thrive in their careers, embrace social responsibility and demonstrate leadership.
Recognized as a Top Regional College by U.S. News & World Report for eleven consecutive years and named a College of Distinction for six consecutive years, Dean serves approximately 1,200 full-time students and 400 part-time students and offers more than 50 combined bachelor's and associate degree programs and specializations, as well as a robust schedule of continuing studies, EMT and certificate programs throughout the year.
Dean College is perfectly situated in Franklin, Massachusetts, which is conveniently located between Boston and Providence, Rhode Island and is accessible to Boston by commuter rail. The Dean College/Franklin station is only a five-m...inute walk from campus. Approximately 87 percent of the College's student population lives on campus.
Dean provides a supportive academic environment that thrives on hands-on engagement and exceptional teaching. This community-wide commitment of always going the extra mile for students is known as The Dean Difference. Outside of the classroom, students participate in 16 athletic teams and more than 30 on-campus groups and organizations.
Ninety-six percent of our bachelor's degree students are employed or enrolled in graduate school within 12 months of graduation. Alumni are hard at work in top-ranked graduate programs and are employed by organizations such as Universal Studios, Dell Technologies, Liberty Mutual, Kraft Sports + Entertainment, the Boston Ballet, and more.
What is The Dean Difference?
The Dean Difference isn’t any one thing. It’s not a program or a professor. It’s not a single class or a club. It’s the way our academics support networks and community overlap, interweave and magnify each other. Our difference unites us. It’s our secret formula. It’s the nucleus around which we orbit. It isn’t one thing, it’s everything