fbpx Sr. Director, BHSH Strategic Marketing in Grand Rapids, MI for Spectrum Health (BHSH System)

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Sr. Director, BHSH Strategic Marketing
Job Summary The Senior Director, Strategic Marketing balances in-depth knowledge of health care consumers with implementing brand & marketing strategies to achieve expected outcomes for the organization. As a critical partner for delivery system business unitsand operational teams, this position will create marketing strategies that advance the goals and objectives of BHSH System and align the delivery systems in each division with a consistent consumer-centric brand image of the enterprise. Influence, collaboration, innovation and outcomes-based expertise are key competencies for this role. This position will directly oversee the following core functions. Brand Experience: Develop brand management for strategic business units across the en


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