Position Description: UCLA Strategic Communications (StratComm) brings UCLA's mission and values to life by inspiring positive action as UCLA's lead storytellers, reflecting the multifaceted diversity of our university and surrounding communities. Demonstrating and reinforcing the university's commitment to equity, diversity and inclusion (EDI) in all creative work is central to StratComm's success. We believe a workplace culture that values EDI practices is essential to building strong teams, which translates to robust ideas, strategies and creative content that resonate with UCLA's diverse audiences.
UCLA Strategic Communications increases awareness, understanding and support of UCLA's vision, mission and accomplishments among its many constituencies. A major focus of this department is the formulation and implementation of strategic communications initiatives, plans and events.
Reporting to the Chief Brand Officer, the Head of Experiential Marketing & Events will be a culturally savvy and entrepreneurial marketing leader with deep experience in developing global experiential marketing strategy, leading special event production, and managing teams/agencies to drive measurable results. They will embrace a combination of data driven decision-making, innovation, problem solving, and flawless execution as they manage priorities across two teams: 1) The Experiential Marketing team, which was recently formed to deliver best-in-class in-person, hybrid, and virtual activations that directly engage audiences to interact with the UCLA brand to create long-lasting impressions that will be remembered; and 2) The Special Events team, which creates events that showcase UCLA's impact and reputation for excellence, while leading with a collaborative approach that sets the standard for events of significance and impact. They will understand promotional strategies to drive attendance across social and integrated media in addition to brand partnerships, specifically how to seamlessly and cost-effectively integrate partners into activations. This senior leader will be the champion for target audiences' and special guests' expectations to ensure UCLA delivers highly engaging, rich and rewarding experiences.
Duties are performed onsite during normal office working hours and the incumbent maintains consistent and punctual attendance. Working hours may include weekends, evenings and holidays and may require light travel.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. For the complete University of California nondiscrimination and affirmative action policy, see: UC Nondiscrimination & Affirmative Action Policy, https://policy.ucop.edu/doc/4000376/DiscHarassAffirmAction
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UCLA is known worldwide for the breadth and quality of its academic, research, health care, cultural, continuing education and athletic programs. UCLA offers undergraduate degrees in more than 127 majors and graduate degrees in 198 program areas. UCLA has 11 highly regarded professional schools. Eight are ranked among the nation's top 15 in their field by U.S. News & World Report. UCLA is consistently among the most popular campus in the nation for undergraduate applicants. The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, disability, or protected veteran status. Benefits:UCLA offers a comprehensive benefits package, including an average of three weeks' vacation per year; an average of 12 days per year sick leave; 13 paid holidays per year; health, dental and optical benefits; life insurance; disability insurance; the University of California Retirement Plan with 5 year vesting and various voluntary UC Savings Plans. There are also special programs and privileges available, such as accessibility to cultural and recreational programs, athletic events, and the University Credit Union.