Knight-Hennessy Scholars program Knight-Hennessy Scholars cultivates and supports a multidisciplinary and multicultural community of graduate students from across Stanford University, and delivers engaging experiences that prepare graduates to be visionary, courageous, and collaborative leaders who address complex challenges facing the world. Knight-Hennessy Scholars join a supportive community of fellow scholars, receive funding for graduate study at Stanford, and participate in the King Global Leadership Program, which provides a collection of community experiences, workshops, meetings with leaders, domestic and global study trips, and personal development opportunities.
Our team is small and entrepreneurial. Effective marketing across multiple communication channels and content platforms is essential to generating awareness, interest, and engagement among Knight-Hennessy Scholars stakeholders, and this role is key to the long-term success of the program and the team. If you enjoy collaborating with colleagues across Stanford, relish multiformat storytelling for diverse global audiences, embrace the value of market and data analytics to inform content strategy, and value intense periods of strategy, implementation, and reflection, we want to hear from you.
Job purpose: Drawing upon the vision set forth by the Executive Director, and under minimal supervision from the Director of Global Admission and Financial Aid:
Direct the development and implementation of marketing activities that meet organizational objectives for Knight-Hennessy Scholars.
Select, develop, and evaluate a team of marketing colleagues, working together to drive cross-functional marketing collaborations across Knight-Hennessy Scholars, and manage outside vendors to ensure effective marketing operations.
Your primary responsibilities and core duties:
Develop and execute comprehensive marketing strategies and marketing plans/programs to meet organizational objectives and generate awareness and interest among multiple internal and external stakeholders for Knight-Hennessy Scholars.
Manage the execution of communication and brand strategy for Knight-Hennessy Scholars incorporating multiple content types across a range of appropriate channels (e.g. website content, digital mailings, print publications, advertisements/public relations, etc.)
Develop and executive a strategic content calendar which prominently features on a regular cadence the perspectives of a wide range of scholars, alumni, visiting speakers, team members, and other voices within the Knight-Hennessy Scholars community; oversee both the creation and the distribution of content across multiple platforms and multiple audiences.
Develop a clear and cogent applicant lifecycle journey from first contact to enrollment, establish a staged communication plan that guides applicants through the lifecycle, and identify and correct lifecycle point where applicants most frequently exit the conversion pipeline
Work within Technolutions Slate CRM software and partner closely with Associate Director, Systems and Technology, to create dynamic automated communication campaigns and leverage existing user data to deliver personalized content as mass scale
Oversee market research and analysis, inducing regular quantitative analysis of engagement across website pages, digital mailings, social media, and survey responses. Use the results to inform decisions regarding strategic marketing direction and communication segmentation.
Assess market opportunities and track market trends in selective scholarship programs and graduate-level higher education. Implement marketing improvements based on findings.
Foster partnerships with other marketing channel managers, especially those at Stanford's Office of University Communications and marketing directors at Stanford's departments and schools.
Responsibility for staff including the recruitment, management, development, and retention of a team of marketing colleagues.
Set budget, goals, and objectives in alignment with organizational goals.
Oversee event management as needed to support marketing objectives.
Manage relationships with vendors including graphic designers, photographers, video producers, public relations agencies, media outlets, and digital media companies.
Other duties may also be assigned
Minimum requirements (education and experience):
Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience.
To be successful in this position, you will bring these knowledge, skills, and abilities:
Demonstrated marketing management skills and the ability to work effectively with decision-makers across many levels of an organization.
Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
Highly detail oriented with strong ability to understand constituent needs and lead teams toward a common goal.
Strategic thinking and leadership skills.
Proven track record with branding, integrated marketing strategy, messaging and positioning.
Proficiency with multiple media formats, including print publications, web and text messaging, blogging tools, social media content and account management, video and podcast production, etc.
Proficiency with customized content campaigns based on large data sets housed within enterprise CRM software.
Experience with quantitative data analysis, including the ability to analytically manipulate large datasets and extract actionable insights
Excellent project manager with the ability to manage multiple projects simultaneously.
Excellent written and oral communication skills.
Demonstrated experience presenting to senior management.
Ability to motivate, develop and train staff.
Prior experience in planning and managing budgets.
Physical requirements*:
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
Strong visual acuity
* Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
Working conditions:
May work extended or non-standard hours based on project or business needs
Occasional work on evenings and weekends
Work onsite at Stanford's campus no fewer than three days per week (as of May 2022; subject to change)
Work standards:
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
Why Stanford is for you Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:
Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
A caring culture. We provide excellent retirement plans, generous time-off, and family care resources.
A healthier you. Climb our rock wall, swim in our Olympic-sized pool, or choose from hundreds of health and fitness classes at our world-class exercise facilities. We also provide highly competitive health care benefits.
Discovery and fun. Stroll through historic sculptures, trails and museums.
The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Why work at Stanford?Stanford University has changed the world, over and over again.We are one of Silicon Valley's largest employers - and also one of the most unique. Our mission is to educate future leaders and promote interdisciplinary, world-class research and teaching. This passion makes Stanford an intensely creative, rewarding, and challenging place to work. At the same time, our traditions of respect and collaboration sustain a humane, supportive environment in which to pursue your life and your career.At Stanford you'll work with bright, diverse, dedicated people. You'll find encouragement to learn and grow. You'll enjoy excellent benefits and an outstanding environment. How will it change you?
