Assistant Director of Marketing and Communications
The Field School
Location: Washington, D.C.
Type: Full Time
Required Education: 4 Year Degree
The Assistant Director of Marketing and Communications reports to and works in tandem with the Director of Marketing and Communications to conceptualize, design, and execute the school’s marketing and communication strategies, aligned with The Field School’s mission and core values. The primary focus of this role is the planning and creation of multimedia content that effectively tells the story of The Field School and the student experience. This position also supports campus initiatives (enrollment, retention, community engagement, fundraising efforts, special events, and all school programs) through marketing and communication efforts. The person in this role is the primary graphic designer, photographer, videographer, website designer, and social media content creator.
Duties and Responsibilities:
Support strategic initiatives supporting Field’s mission, core values, and the School’s distinctive place in the DC independent school market.
Support admissions, advancement, and overall school messaging and storytelling that highlights the student-family-alumni experiences,
Manage website updates, including brand alignment, utility, and written and visual content; possess a strong understanding of SEO/SEM
Enhance the School’s social media presence to be intentional, engaging, and relevant
Act as the School’s day-to-day photographer, and videographer to create compelling, original, and platform-specific content across all media platforms
Interview students and teachers to produce written and visual stories
Design graphic elements across all school departments that represent the School’s brand, voice, and style guidelines to reach a variety of audiences
Establish relationships and manage orders with third-party vendors
Bachelor’s degree from an accredited college or university with a concentration in communications, journalism, marketing, graphic design, or related field
A minimum of five years of professional experience directly related to marketing, communications, social media, graphic design, video production, or related field.
Strong storytelling skills utilizing visual, written, and verbal communication implementation, strategies, and techniques
Excellent graphic design skills, with experience in designing marketing pieces in a variety of media and formats
Experience working with website design and content management
Proficient in Adobe Creative Cloud, Constant Contact or related program, social media platforms, and Google Suite; experience with Blackbaud a plus
Demonstrated experience in writing, editing, and proofreading
Thorough knowledge of communications best practices, tools, and trends
Well-versed in brand management, multimedia content creation, storytelling, engagement tactics, and analysis
Ability to work independently and collaboratively with multiple constituencies
Outstanding attention to detail and ability to follow through with multiple overlapping projects
Willingness and ability to work a flexible work schedule, including occasional evenings and select weekends for school-related events
Compensation and Benefits:
Starting compensation package includes a competitive salary dependent on experience, plus a robust benefits package comprising generous professional development opportunities, a retirement plan, as well as medical insurance, paid vacation, and holidays.
This position operates in an active communal office in a professional school environment.
While performing the duties of this job, the employee is regularly required to talk and hear. This position is active; it requires standing and walking, including stairs as well as some light lifting up to 15 pounds.
The Field School is a 6-12 grade independent school located in Northwest Washington, D.C. and is accredited by the Middle States Association of Colleges and Schools, and is a member of the Associations of Independent Maryland & DC Schools. At The Field School, we honor the individuality of each student by fostering self-discovery, skills of mind, and generosity of heart. Through research-based, innovative, teaching and an inclusive community, Field inspires students to become confident, active, bold thinkers, and engaged members of society.