Associate, Marketing & Analytics (Hybrid or Remote)
Location: Washington, D.C.
Type: Full Time
Preferred Education: 4 Year Degree
Salary: $62,000 - $67,000 DOE
Salary is commensurate with experiene and qualifications. We also offere a generous benefits package.
Telecommuting is allowed.
AcademyHealth is hiring an Associate, Marketing & Analytics to join our team! We offer hybrid/remote work arrangements, a collegial environment, challenging work that makes an impact, excellent benefits including, comprehensive medical and dental, professional development funds, tuition assistance, 403(b) contribution and match, paid leave, and competitive pay!
Us: The professional home and leading national organization for health services researchers, policymakers, and health care practitioners and stakeholders. AcademyHealth – together with its members – increases the understanding of methods and data used in the field, enhances the professional skills of researchers and research users, and advocates for the use of evidence to improve health and health care for all. Our established priorities are: Science Innovation; Health Systems Improvement, Resilience and Capacity: and Diversity, Equity and Inclusion. Diversity is a core value at AcademyHealth. We are passionate about building and sustaining an inclusive and equitable working environment for all and transforming our field to achieve higher impact, more equitable research.
You: An experienced marketer with a solid understanding of marketing principles. We are looking for a data-driven communicator with 3-5 years’ experience implementing targeted and measurable marketing campaigns, from the planning and creative stages through to launch and reporting. The ideal candidate will bring a blend of creativity and analytical skills. An understanding of the principles of market research to inform data-driven campaigns is essential. Experience with Salesforce CRMs and digital products would be advantageous. Familiarity with health care issues and policy is beneficial, but not required. The ideal candidate asks questions like, “what do we know about our members and their needs; what information do we need to make better decisions about engaging them; and what can we learn from the ways people interact with us now?”
We believe that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills. As such, you do not need to match every listed expectation to apply for this position - applications are welcomed from a broad range of applicants.
How you’ll contribute: The Associate, Marketing & Analytics, will be the primary marketing support for the AcademyHealth Membership department and also lead marketing for AcademyHealth’s growing professional development offerings portfolio. The position will work with internal data to provide insights and identify opportunities to increase our membership numbers as well as our engagement rates, leading to better retention of both individual and organizational members. Our team is working to transform our data collection, management, and synthesis strategy to increase our success and we envision this team member being central to that effort. In addition to membership marketing, this position will lead our marketing efforts for a new and growing portfolio of professional development and education offerings.
Work closely with our Membership team and lead the marketing efforts for AcademyHealth membership, including recruitment and retention of both individual and organizational members
Manage marketing campaigns for AcademyHealth’s new and evolving professional development offerings as well as our long-standing orientations and webinars.
Write and edit marketing materials, including website, email, collateral, and social media content.
Collaborate closely with IT and membership teams to review internal data and learn more about our various audiences, their diverse needs, and purchasing and engagement patterns.
Research and build new and diverse audience and marketing contact lists.
Work with IT and the Marketing Manager to increase our use of automation and lead generation and ensure data integrity and list management for the marketing and communications team.
Understands principles of data-driven marketing and the connection between data analytics and marketing strategy.
Ability to interpret a variety of data from various sources including websites, social media, surveys, search engines and paid media; along with an aptitude to clearly articulate findings into actionable recommendations and strategies.
Demonstrates excellent organizational skills and attention to detail; ability to manage multiple projects and shift priorities as needed.
Bachelor’s degree in marketing, communications, or data science preferred, or equivalent combination of education, training, and experience.
What you should know:
AcademyHealth is a hybrid work environment, with options for remote and in office work.
AcademyHealth requires all employees to be fully vaccinated to work in the office, unless entitled to an accommodation.
Applicants outside the metropolitan DC area are encouraged to apply.
We will be conducting our hiring process virtually and conducting interviews via phone or video. We will provide candidates selected for interviews with all the required instructions.
A limited amount of travel to meetings is expected.
AcademyHealth is the leading organization serving the fields of health services and policy research and the professionals who produce and use this important work. We collaborate with our members, the health services and policy research community, and other key stakeholders to address the current and future needs of an evolving health system, inform health policy, and translate evidence into action.