Northwestern University’s McCormick School of Engineering and Applied Science is redefining engineering education and research through its pioneering “Whole-Brain Engineering” philosophy, integrating the elements of left-brain thinking — analysis, logic, synthesis, and math — with the kind of high-level right-brain thinking that fosters intuition, metaphorical thought, and creative problem solving. Augmenting the analytical core of engineering with substantial initiatives in design, entrepreneurship, leadership and personal development, and unusual collaborations that span disciplines, Northwestern Engineering students and faculty are prepared to take the world in a whole new direction.
Northwestern Engineering comprises more than 1,800 undergraduate students, 2,000 graduate students, 190 faculty members across nine academic departments and varied programs, centers, and institutes. Northwestern Engineering staff members support innovative academic programs, an intellectual footprint that deepens the frontiers of knowledge, partnerships that catalyze education and research, and a diverse culture that embraces different viewpoints and ideas.
The Marketing Manager, Professional Programs will be responsible for leading the development marketing programs for the Office of Professional Education portfolio at the McCormick School of Engineering, currently at 12 programs with additional non-credit opportunities.
Responsibilities include strategic planning of marketing advertising campaigns, prospective student recruitment events, , market research, CRM management, and campaign performance analysis.
The Marketing Manager, Professional Programs will report to the Director of Marketing Strategy and provide leadership in the strategic recruitment planning while partnering with the Office of Professional Education staff to plan and execute strategies for recruiting top talent to Northwestern Engineering. The Marketing Manager will supervise one Marketing Coordinator to achieve the team’s annual recruitment planning and outreach goals.
The position will require artful navigation of a complex organization, thoughtful management of relationships, and careful expectation setting.
*Note: Not all aspects of the job are covered by this job description.
Leads and manages strategically important recruitment initiatives including CRM management and digital advertising efforts.
Enhances overall recruitment and communications while managing CRM efforts. Manages communications to 7,500+ contacts in the Admissions database. Implements a communications process within the CRM system, navigating the system platform.
Manages the stragetic development and implementation of automated communications for the OPE portfolio.
Advises Director of Marketing in CRM techniques and innovations.
Drives recruitment strategy and supports outreach collaborations. Looks for opportunities for new outreach engagement and builds and tests new outreach initiatives.
Manages the daily marketing functions of the CRM system inclusive of processes and procedures, data integrity, interest pages, surveys, mail exports, filter development, and quality checks.
Responsible for managing communication with prospects through application submission well as data management and integrity.
Works directly with outside agencies and contractors to align efforts with internal metrics and goals.
Manages and supervises the Marketing Coordinator concerning his/her work schedules, registration and other data entry activities, customer service issues, and service delivery to execute best-in-class marketing strategies.
Guides and develops the McCormick OPE program marketing and recruitment strategy, activities, and events to deliver a best-in-class experience for prospective students, admit, and all other key stakeholders.
Fulfills other duties as assigned.
Bachelor’s Degree or equivalent combination of education, training, and experience from which comparable skills can be acquired.
5 or more years of professional work experience with significant coordination/event planning/management responsibilities.
Experience with CRM systems, previous experience with Slate preferred.
Experience managing and implementing digital ad campaigns, including developing social media target audiences.
Demonstrated ability to work both independently and cooperatively with other staff and volunteers.
Ability to set priorities and meet deadlines.
Excellent oral and written communication skills, as well as strong organizational and creative skills.
Familiarity and comfort working with Microsoft Office Suite.
Minimum Competencies: (Skills, knowledge, and abilities.)
CUF- Customer Focus- Regularly monitors customer satisfaction; provides suggestions to improve quality and value to the customer.
ORG- Organization- Plans organizes and schedules in an efficient, productive manner; anticipates contingencies and pays attention to detail; targets projects or initiatives that require special attention and focus on key tasks when faced with limited time and or resources.
TEAM PLAY- Team Player- Seeks to build collaboration by encouraging trust, mutual respect, and shared purpose among various participants in an engagement.
Work-Life and Wellness: Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles. We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.
Professional Growth & Development: Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.
Northwestern requires all staff and faculty to be vaccinated against COVID-19, subject to limited exceptions. For more information, please visit our COVID-19 and Campus Updates website.
The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.