Develops and executes more than 20 journal marketing plans annually, with guidance from the Associate Marketing Director.
Collaborates with publishers, journal office partners, and the Associate Marketing Director to identify a journalâ™s communications needs, which may include driving submissions, increasing usage, improving circulation, or earning publicity.
Recommends and implements the most effective marketing strategies for achieving a journalâ™s communications goals.
Manages journal marketing budgets, including the selection and submission of allocations and timely reconciliation.
Manages journal-specific publicity activities, including hiring freelance writers, article recommendations, press release distribution, and media list maintenance.
Plans representation at conferences to ensure journals reach the appropriate academic audiences.
Travels to, and represents the Journals Division and the Press at academic conference exhibits.
Coordinates with the Senior Marketing Analyst to report on key marketing metrics and activities for ad hoc and annual reports.
Manages external print, design, and promotional vendors to ensure timely and accurate delivery of marketing material.
Collaborates with the Books Division to recommend and execute cross-promotional activities.
Performs web updates using a content management system or basic HTML.
Completes basic graphic design tasks for marketing material updates.
Creates and distributes mass marketing emails.
Event and reception planning.
Provides leadership for the Divisionâ™s social media presence. This includes managing posting schedules, reporting on performance across platforms, evaluating and recommending social media software, developing social media guides for the Divisionâ™s publishing partners, working with the Marketing department to write posts that resonate with an academic audience, and staying current on social media best practices.
Serves as an expert in web updates for the Journals Divisionâ™s non-editorial content webpages, including building new sites, consulting on new web initiatives, troubleshooting bugs, understanding the scope of problems both site-wide and in small details and nuance, and managing tickets with the site vendor.
Manages a student worker.
Develops marketing communications, advertising, or publicity materials with a moderate level of guidance from others. Develops, plans, and coordinates the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met.
May train the work of lower level marketing staff.
Performs other related work as needed.
A minimum of five years of related experience. Â Â
Experience in marketing directly related to scholarly publications or higher education.
Technical Skills or Knowledge:
Social media marketing.
Intermediate web editing skills, including HTML, WYSIWYG, and CSS.
Intermediate graphic design knowledge.
Knowledge of database, word processing, and spreadsheet software.
Excellent verbal and written communication skills.
Attention to detail.
Respond quickly and appropriately to emails and queries.
Work as part of a team.
Work independently with a high degree of initiative.
Work on multiple projects simultaneously, set priorities, and meet deadlines.
Manage stressful situations.
Represent organizations positively to internal and external clients.
Set up and break down exhibits at academic conferences.
Cover Letter (required)
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