GPS Experiential Marketing Leader -Government & Public Services (L6)
Location is flexible - Preference for Atlanta, Boston, Chicago, Dallas, Philadelphia, Washington, DC
If you are an event marketing leader with deep event (digital and in person) and content marketing expertise who is passionate about taking events and content to the next level, we'd like to talk to you. We are looking for a marketing leader to lead our Government and Public Services (GPS) Experiential Marketing team who will play a role in enhancing our overall event and content marketing effectiveness.
Event Marketing: You'll focus on three key areas event portfolio planning, event experience design and ongoing portfolio management.
Content Marketing: You'll focus on overall marketing strategy for our Deloitte Center for Government Insights.
The ideal candidate will be an experienced marketing professional who possesses a strategic mindset with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization to execute integrated marketing campaigns that drive results.
Specific areas of focus include:
Portfolio planning Helping to ensure we are taking the most strategic approach to our event and content marketing investments. Key responsibilities include:
Develop and maintain deep understanding of Deloitte GPS business growth and marketing goals
Serve as a leader on the GPS marketing executive committee reporting directly to the GPS CMO
Support in the development of our Go To Market plan for events and content that aligns with our GPS hypergrowth strategy and priorities
Look for ways to improve our marketing spend, including identifying cross leverage opportunities
Event and Content Experience Design Once we've defined the right mix of events and content, this leader is responsible for building the strategic blueprint for the event or content release which include:
Establishing goals and measurable objectives
Identifying our target audience
Understanding the impact we need to have with our audience targets
Developing the high-level messaging framework
Defining the customer journey touchpoints that best map back to our goals and objectives
Development of event measurement plan
Strategy and Management: Serve on the GPS Executive Marketing committee and manage the Experiential marketing team members. Responsibilities include:
Managing and mentoring direct reports
Creating a culture of growth and high performance through constructive and proactive feedback
Cultivate the team and identify educational opportunities to grow skillsets to meet the ever-changing MarTech innovations
Event Sponsorship and Content audit
Industry trends and standard methodologies
Performance management and reporting
Competitive and partner analysis
Who You Are
You are a problem-solver and idea-generator
You are curious about Deloitte's business and the government and public sector industry, with a passion on translating those insights into impactful strategies that are most strongly support our evolving business goals
You have a strong ability to manage and influence key stakeholders
You are a strong leader with excellent communication skills
You understand the importance of relationship building and cultivating within our multi-agency, and collaborator communities, fully adopting the concept of 'one team'
You are a strong facilitator and storyteller, with the ability to engage and influence across all job levels within the organization.
You understand the importance of delivering measurable impacts, using data to help drive fact-based decision making
You bring a wealth of industry trends and knowledge to the team, and are passionate about staying on top of future trends
You have a positive approach, a collaborative mentality and proactively contribute your own ideas
You are a leader who thrives in all project environments, including those that require a bit of the "build the airplane while we're flying it"
You are nimble and flexible and able to reset your course quickly and with ease based on the rapid changes within our event industry
You take pride in the quality and delivery of your work, and understand the importance of putting your best foot forward on every engagement
We are looking for a senior experiential marketer with over 12 years of experience in strategy, experiential marketing, content marketing, planning, marketing or digital strategy and strong familiarity with both in-person and digital experiences.
Proven ability to think strategically, communicate clearly, think conceptually, deal with ambiguity, drive clarity for the team and work under pressure
Strong written communication and presentation skills, executive presence, and the ability to build significant relationships with cross-departmental team members
Ability to drive and thrive in a fast-paced, high-pressure environment
Bachelor's degree in Marketing, Communications, or related field
Comfortable speaking with anyone, at any level of the organization
Creative mindset with passion and drive to foster innovation in marketing and communications. Able to manage creative teams and give strategic direction to advance brand position in the market
Bachelor's degree required (Business, Marketing or Communications preferred)
12+ years of experience
This position requires up to 15% travel
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
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