Detailed Job Description Reporting to the Assistant Vice President for Enrollment Marketing, the Assistant Director is an integral part of the Enrollment Marketing team that leverages creativity and technology to educate, inform, and engage prospective students, parents, counselors, and others on the benefits and value of an RIT experience.
The Assistant Director of Enrollment Marketing leverages social and other platforms to capture the experiences and voice of the RIT community for the purposes of storytelling. In coordination with the brand positioning of the university, the Assistant Director is talented in seeing opportunities to share personalities, experiences, and outcomes that differentiate RIT in the competitive enrollment marketplace. Coordinating with the university's social media team, the Assistant Director will use management tools, content calendars, and analytics to tell RIT's story on social media. Additionally, she/he works closely with the division's ambassador groups in Undergraduate Admissions and Graduate Enrollment Services to facilitate their engagement with prospective students.
In addition, the Assistant Director uses information to create marketing hypotheses, perform campaigns to test hypotheses, and optimize learning to generate deliver multi-channel communications (print, email, SMS, web) to external market audiences (first-year, transfer, graduate, international students) and targeted influencer populations (parents, school counselors, transfer counselors, agents) to achieve enrollment outcomes for key recruitment areas
The Assistant Director is a member of a small and agile team that reports directly to the Assistant Vice President for Enrollment Marketing with dotted line responsibility to the university's social media team.
Department/College Description Each year, the Enrollment Management division works to enroll approximately 5,000 new students and provides financial aid information and services to more than 12,000 students.
Required Minimum Qualifications
3 to 5 years experience in marketing or related area
Strong writing, editorial, and communication skills
Knowledge of trends, best practices, and technology in social media, digital engagement, content creation and marketing
In-depth knowledge of social media platforms such as Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn, and more
Experience with social media advertising
Experience analyzing performance analytics
Able to demonstrate a knowledge of social media customer service
Professional Area: Employment Category: Fulltime Staff Job Function:Wage Band: 117A
Required Application Documents
How to Apply In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the
Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo. And with more than 19,000 students and more than 125,000 graduates from all 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. Find out more at www.rit.edu .